ASUS India celebrates the 'incredible that comes from within' in new campaign for

The campaign for the brand OLED laptop range went live on 16th October

by exchange4media Staff
Published: Oct 23, 2022 6:00 PM | 2 min read

ASUS

ASUS India has launched its new brand campaign titled ‘Incredible comes from within’ that celebrates the brand’s spirit and design genesis for its OLED laptop range in India. The campaign went on air yesterday, 16th October on Hotstar and Start Sports platforms as well as on the company’s social media platforms.

As a part of the TVC campaign, ASUS is emphasizing the fact that every product by the brand is an outcome of endless drive and determination, products with an ability to see beyond the obvious. The storyboard revolves around the brand’s OLED laptop offerings. The company has released three series of short videos, the product range showcased in the TVC captures, two most promising offerings from the latest Creator Series - Zenbook Pro 14 Duo OLED & Vivobook Pro 16X OLED and the brand’s most awaited innovative launch lined up for the year - Zenbook 17 Fold OLED.

Commenting on the campaign launch, Paramjeet Singh, Head of Marketing, ASUS India, said: We at ASUS are passionate about technology and driven by innovation that resonates with the changing needs of the content creators. Through this TVC campaign, we want to go a step further and establish the brand as the enabler of delivering a stunning experience to our consumers. As our brand promise, we’re always in search of incredible ideas and experiences – and we aspire to deliver the incredible in everything we do.”