beatXP ropes in cricketer Shubman Gill to promote its smartwatch
Shubhman's commitment to his personal fitness makes him an ideal fit to feature in the social and digital outreach of the brand, the company said
beatXP, a D2C fit-tech company, has onboarded cricketer Shubman Gill for endorsing its latest line-up of smartwatches.
“Shubhman’s association with beatXP is set to strengthen the brand's position in the wearable category. The company aims to become one of the top five smartwatch brands in the country by the end of FY 2023, and Shubhman's commitment to his personal fitness makes him an ideal fit to feature in the social and digital outreach of the brand. Shubhman will be seen promoting an all-new range of smartwatches,” the company said.
Expressing his zeal to associate with the brand's fitness endeavor, Shubman Gill said in a statement, "I am excited about this partnership with beatXP. As an athlete, I understand the importance of staying fit and beatXP's fitness-focused smartwatches are perfect gadgets to help individuals achieve their fitness goals. I look forward to working with the brand and building awareness around the importance of fitness among the country’s youth."
Commenting on Shubhman’s association with beatXP Ashish Dhuwan, Business Director at beatXP said “We are excited about Shubhman’s association with beatXP and we believe that his commitment to his fitness is unmatched. He is known for his performance and so do our products therefore, him being a part of the brand will support our efforts in bringing fitness focused products to the Indian market.”
Aziz Alam, Business Director at beatXP, said, “Shubhman’s association will enable us to expand our reach to Tier-2 and Tier 3 cities in the country. The partnership will further enable us to achieve our goal to build our smartwatches segment as one of our biggest categories.”
