It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Caltex will have the all-rounder endorse its brand and mark its entry into the Indian region
The cricketer’s recent social media post has everyone talking about what he is up to next
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
She will endorse D2C skin care products
Launches Cricket Crazy campaign for WC
The TVC showcases Dravid in various roles, from a distracted driver to a jovial dad cracking jokes
Shubhman's commitment to his personal fitness makes him an ideal fit to feature in the social and digital outreach of the brand, the company said
The advertisement is for 22Bet
The campaign recognizes the many roles that every woman plays making them unique
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
The brand has roped in Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, Yastika Bhatia and Renuka Singh for #TheDriveWithin campaign
Features in latest campaign for their Black Edition range of charging products
ASICS and Prasidh will work together to motivate young athletes to achieve a lifestyle focused on ‘sound mind in a sound body’
As part of the association, Rodrigues’ all commercial and brand partnerships will be managed by the agency
The TVC also features Indian cricketers Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma
The association with Mandhana and Khan will enable digital collectibles platform to offer devoted fans of these stars the ability to own player NFTs
The nine winners have been chosen by a jury of ESPNcricinfo’s senior writers and editors
Dinesh Karthik, Umesh Yadav, Piyush Chawla, Yuzvendra Chahal, Jemimah Rodrigues, Sanju Samson, Bhuvneshwar Kumar and Karun Nair part of the campaign
The winners, across the 12 categories, were selected by a jury comprising former cricketers, ESPNcricinfo’s senior editors, writers, and global correspondents