BKT Tires announces association with 7 IPL teams

The brand will be the ‘Official Tire Partner’ for these teams

by exchange4media Staff
Published: Mar 15, 2023 3:59 PM | 1 min read

Balkrishna Industries Ltd. (BKT) has announced its partnership with seven leading teams in the 16th season of the most watched T20 Cricket league in the world. BKT will be the ‘Official Tire Partner’ for Mumbai Indians, Punjab Kings, Rajasthan Royals, Sunrisers Hyderabad, Gujarat Titans, Kolkata Knight Riders, and Delhi Capitals.

The season marks BKT’s fourth consecutive association with Mumbai Indians, Delhi Capitals, Kolkata Knight Riders, Punjab Kings, and Rajasthan Royals, and its second collaborative year with Sunrisers Hyderabad and Gujarat Titans.

Commenting on the partnership, Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd., said, “Over the years, we have seen the cricket T20 league generating strong appeal in the sporting ecosystem and transcending to be one of the biggest events on the international sporting calendar. The partnership with T20 cricket adds to a growing portfolio of BKT’s global strategic relationships. Today, we are delighted to announce our official association with 7 T20 teams. This is an amazing endorsement for the brand and further strengthens our dedication to delivering our commitments. We are confident that this partnership will create a positive impact on our brand, generating more interest and value.”