boAt brings back the retro with Shruti Haasan
The association is for the launch of Bassheads 122 ANC wired earphones
boAt has partnered with actor and singer Shruti Haasan to launch the Bassheads 122 ANC wired earphones.
The campaign highlights the return of wired earphones as a fashion statement, alongside other popular trends from the 90s like baseball shirts, leather pants and miniskirts. This movement is all about blending vintage with modern sensibilities, creating a unique and eclectic fashion landscape.
"I'm excited to collaborate with boAt for the launch of the Bassheads 122 ANC," remarked Shruti Haasan. "The 90s era is making a strong comeback, and I admire how these earphones blend classic wired functionality with exceptional sound quality. They offer a perfect way to relive the nostalgia of that period while embracing contemporary trends."
A spokesperson from boAt said, "Shruti Haasan epitomizes modern versatility and perfectly embodies the spirit of Bass ReWired. Known for her talent and trendsetting style, Shruti resonates deeply with our campaign, seamlessly bridging vintage vibes with a touch of modern flair."
