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At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation in building a brand
Sohini Ganguly Sep 6, 2024 9:45 AM
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
e4m Staff Aug 16, 2024 9:28 AM
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and marketing spends in its first weekend
Shantanu David Jul 30, 2024 8:39 AM
The in-house campaign by boAt also features Mukesh Rishi's iconic 'Bulla' character and social media influencer Abdu Rozik
e4m Staff Jul 26, 2024 4:26 PM
Mukesh Rishi has reprised his role from the 1998 cult favourite Gunda in boAt's new ad
e4m Desk Jul 24, 2024 12:09 PM
'Jasleen's authentic connection with audiences aligns perfectly with boAt's commitment to delivering high-quality audio experiences,' said the audio-tech brand
The association is for the launch of Bassheads 122 ANC wired earphones
Prior to this, Siya Wadhawan held the position of Senior Brand Manager at the company
e4m Desk May 23, 2024 11:39 AM
The collaboration will extend beyond mere endorsement, boAt and the filmmakers will collaborate on exclusive content that explores the intersection of film and audio
e4m Staff May 19, 2024 10:00 AM
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
e4m Staff Apr 24, 2024 3:06 PM
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Sandhya Raghavan Apr 24, 2024 8:37 AM
Noise has hit back with a clever iteration of boAt's original ad, urging the latter to "think"
Netizens were quick to remind boAt of its China connection while it positioned itself as a desi brand taking on a global giant like Apple
boAt will be rolling out a 360-degree marketing campaign throughout the IPL season
e4m Staff Mar 28, 2024 12:48 PM
Our mission is to make global brands, said Aman Gupta while receiving the award from Prime Minister Narendra Modi at Bharat Mandapam on Friday
e4m Staff Mar 11, 2024 11:03 AM
The ad conceptualised by Talented samples the 90s hit Hai Raama (reimagined as Hai Yaara) from the film Rangeela
Apart from the film, the brand also released a comic-book-style full-page advertisement on the front page of the Times of India on December 5
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
e4m Staff Nov 20, 2023 9:30 AM
The song written by Prashant Ingole and rendered by Vishal Dadlani has been set to the video generated with AI
e4m Staff Oct 16, 2023 11:17 AM
boAt will launch a limited-edition range of smartwatches inspired by the Cricket World Cup
e4m Staff Oct 10, 2023 4:18 PM
Ogilvy’s branded content and activations wing set up a small core unit at Alappuzha in July 2022
exchange4media Staff Aug 21, 2023 3:13 PM
Gupta, founder of boAt, was in conversation with Dr Annurag Batra, Chairman and Editor-in-Chief, BW and founder exchange4media, at the e4m Conclave held in Delhi on Thursday
exchange4media Staff Jul 21, 2023 8:47 AM
Adam Gerhart, Global CEO, Mindshare; Aman Gupta, Co-founder of boAt and Priyanka Gill, Group Co-founder, Good Glamm Group & CEO Good Media Co., will be among the key speakers
exchange4media Staff Jul 20, 2023 8:33 AM
Gupta has also been awarded the e4m D2C Tycoon of the Year title
exchange4media Staff Jul 15, 2023 12:47 PM
The award honours entrepreneurs who have built successful brands in the Indian D2C landscape
exchange4media Staff Jul 13, 2023 5:55 PM
Rodrigues is the first female sportsperson to be signed by any brand in the category
exchange4media Staff Jul 4, 2023 11:37 AM
The campaign features upcoming artists across Indie, Pop, Bollywood, Punjabi and rap genres
exchange4media Staff Jun 25, 2023 4:00 PM
The campaign has been conceptualised and created by The Script Room
exchange4media Staff May 17, 2023 4:35 PM
Launches innovative Conversational AI campaign featuring Hardik Pandya this IPL season
exchange4media Staff Apr 25, 2023 4:53 PM
His previous stint was with Lenskart as Lead – Public Relations
exchange4media Staff Apr 17, 2023 4:18 PM
Vivek Gambhir, in his new role as Chairman, will continue to guide the leadership team on matters of strategy, organizational development & culture and future growth roadmap, the company said
exchange4media Staff Mar 16, 2023 6:29 PM
An entrepreneur and a well-known TV personality, Gupta has been a judge on popular TV show Shark Tank Season 1 and 2
exchange4media Staff Mar 9, 2023 4:51 PM
The campaign, titled Rock’In India campaign, narrates how we are ushering in a new era of ‘Make in India’ products
exchange4media Staff Jan 31, 2023 12:29 PM
Imagine Marketing, the parent company of boAt, raises Rs 500 crore from existing shareholders and others
exchange4media Staff Oct 28, 2022 10:25 AM
Guest Column: Antony Rajkumar, the CEO of StoryBoats, remembers his ally Uddalak Gupta as a man of impeccable talent and unrelenting goodness
Antony Rajkumar Oct 18, 2022 12:59 PM
Nayyar was earlier associated with Bain & Company as a Partner
exchange4media Staff Oct 10, 2022 12:17 PM
The campaign promotes the brand’s Alexa Built-in smartwatch
exchange4media Staff Jun 5, 2022 4:00 PM
The campaign #MoreInEveryday brings out various intelligent features of the watch, from setting reminders to counting calories, that complement the GenZ way of life
exchange4media Staff May 28, 2022 1:00 PM
The brand will be showcasing a 360-degree campaign #MoveOfChampions throughout the season
exchange4media Staff Mar 24, 2022 12:43 PM
The actor is the first female ambassador onboarded by the brand exclusively for the wearables category and to endorse TRebel collection
exchange4media Staff Mar 7, 2022 3:25 PM
