Bunge relaunches Dalda Brand, eyes growth via acquisitions

With two acquisitions already under its belt, the global agri business and food major Bunge Ltd is hungry for more. Announcing the relaunch of vanaspati brand Dalda, which it acquired from Hindustan Lever (HLL) last year, Bunge’s Asia Pacific head Christopher S White on Thursday said that Bunge will grow through a combination of acquisitions and alliances in the country and will more than double its initial investment of $14 million in next five years.

e4m by exchange4media Staff
Published: Mar 12, 2004 6:53 AM  | 1 min read
Bunge relaunches Dalda Brand, eyes growth via acquisitions
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With two acquisitions already under its belt, the global agri business and food major Bunge Ltd is hungry for more. Announcing the relaunch of vanaspati brand Dalda, which it acquired from Hindustan Lever (HLL) last year, Bunge’s Asia Pacific head Christopher S White on Thursday said that Bunge will grow through a combination of acquisitions and alliances in the country and will more than double its initial investment of $14 million in next five years.

“The investments will be made in the form of acquisitions of brands and oilseeds crushing assets, building of brands and enhancing capacities,” Mr White told the FE.

“India has a host of very interesting brands (in the edible oils category),” Mr White commented.

Published On: Mar 12, 2004 6:53 AM 
Tags marketing