marketing
At P&G, Shailesh Jejurikar and four other Indian-origin leaders take the helm, steering the global consumer giant into a new era of leadership from India
Aarti Pahwa Sep 5, 2025 9:25 AM
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
11Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
Abdul Khan Sep 3, 2025 1:50 PM
From verified data to VR tours, Prasun Kumar, CMO, Magicbricks, explains how the brand is redefining home search and why address is more than just a location
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
Mitali Maheshwari of Tata Starbucks on how Cold Brew, local flavours, and Gen Z vibes are reshaping India’s coffee culture with cool confidence
e4m Staff Jul 3, 2025 12:49 PM
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
e4m Desk Jun 13, 2025 12:52 PM
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
e4m Desk Jun 13, 2025 12:49 PM
The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
e4m Staff Feb 22, 2025 4:27 PM
Kalli Purie has been instrumental in shaping the Group's integrated media strategy
neeraj singh Feb 21, 2025 10:53 AM
Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and coaching services, note industry observers
NATIVE CONTENT Dec 27, 2024 9:49 AM
'This is a landmark moment for sports media rights,' said FIFA President Gianni Infantino
NATIVE CONTENT Dec 24, 2024 9:27 AM
Rajat Sharma, Gaurav Banerjee, and R. Mahesh Kumar elected vice presidents, and I. Venkat as treasurer
e4m Staff Dec 23, 2024 10:22 AM
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
e4m Staff Nov 25, 2024 4:36 PM
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive experiences, regional diversity, partnerships and more
e4m Staff Nov 25, 2024 4:24 PM
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
e4m Staff Nov 14, 2024 8:14 AM
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
e4m Staff Nov 12, 2024 8:10 AM
Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of the year
e4m Staff Oct 23, 2024 5:48 PM
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders
e4m Staff Oct 7, 2024 11:08 AM
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Abhijit Avasthi Sep 23, 2024 9:52 AM
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Aarti Pahwa Sep 20, 2024 11:58 AM
NCoE to enhance soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content, said PIB
A P Sriram Sep 19, 2024 2:27 PM
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
e4m Staff Sep 14, 2024 7:51 AM
The second phase follows the introduction of the Model Agency Agreement in October last year
e4m Staff Sep 12, 2024 10:45 AM
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Shantomoy Ray Sep 9, 2024 8:54 AM
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Ashiish V Patil Sep 9, 2024 8:50 AM
e4m curates a list some of the most creative campaigns around Ganesh Chaturthi
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home Care
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Soumya Gawri Sep 5, 2024 6:07 PM
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Prior to this, Dhruvish Thakkar was with Flipkart as Senior Director, Head of Marketing & Revenue - Flipkart Epharma
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories
