marketing
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
Yatnesh Pandey, who recently stepped down as VP-Marketing at GreenPly Industries, on Sachin Tendulkar’s enduring brand, built on consistency, credibility and influence on & off the field
As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft of sonic identity and the pull of instant recall
As AI handles the grunt work, Indian agencies wrestle with a harder question: Is efficiency quietly becoming the enemy of great ideas?
Aryendra Khan Jun 15, 2026 5:14 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja jain Jun 15, 2026 5:11 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja jain Jun 15, 2026 5:01 PM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Bopche’s departure follows the earlier exit of Jitender Dabas from Cheil X this year
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 31, 2026 3:53 PM
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
She most recently held the role of Global Head of Digital at Marico Limited
e4m Staff Apr 20, 2026 10:07 AM
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
e4m Staff Mar 17, 2026 4:24 PM
The partnership will focus on creating integrated brand experiences that live seamlessly across digital, social, content, media, and emerging platforms
e4m Staff Mar 17, 2026 11:49 AM
The award ceremony celebrated game-changers in the marketing industry across 10 categories
e4m Staff Mar 17, 2026 11:25 AM
In his new role, Rai will oversee Huella’s national ad sales operations across all products, including NEXad (Interactive CTV), NewsroomAI and AIgnite
e4m Staff Mar 16, 2026 4:05 PM
In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are revving up communication as new players push premium narratives
e4m Staff Mar 16, 2026 2:00 PM
Netflix appoints Magali Huot as Director of Games Marketing, Mainstream Games
Industry leaders explain why brands are moving from logo-led sponsorships to immersive fan engagement across India’s evolving sports ecosystem
AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026 reveals what shaped marketer choices last year and what lies ahead
e4m Staff Feb 25, 2026 6:02 PM
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
e4m Staff Feb 23, 2026 4:27 PM
The platform recorded 24.51 million unique users worldwide during December 2025
NATIVE CONTENT Jan 22, 2026 12:44 PM
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
e4m Staff Jan 22, 2026 11:43 AM
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
e4m Staff Jan 21, 2026 10:42 AM
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
NATIVE CONTENT Jan 21, 2026 9:53 AM
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
e4m Staff Jan 20, 2026 3:39 PM
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
e4m Staff Jan 16, 2026 12:49 PM
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
e4m Staff Jan 16, 2026 12:42 PM
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
Aryendra Khan Jan 14, 2026 11:50 AM
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
e4m Staff Jan 14, 2026 11:46 AM
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
e4m Staff Jan 13, 2026 11:42 AM
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Anuja jain Jan 13, 2026 11:26 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
Shantomoy Ray Jan 13, 2026 11:13 AM
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
e4m Staff Jan 12, 2026 12:50 PM
India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours
Shantanu David Jan 12, 2026 12:41 PM
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
e4m Staff Jan 12, 2026 12:13 PM
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
e4m Staff Jan 12, 2026 11:49 AM
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
e4m Staff Jan 9, 2026 11:55 AM
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Aryendra Khan Jan 8, 2026 12:38 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
Ganapathy Viswanathan Jan 8, 2026 12:32 PM