CEAT introduces ‘Safety Banner’ for Kumbh devotees
Unveils digital campaign for banner which is a multi-purpose safety device
CEAT has identified three of the biggest challenges at the Kumbh – injuries, crowd control and women’s safety. To overcome these challenges, CEAT has introduced a Safety Banner which acts as a one-stop solution to all these problems.
CEAT has launched its digital campaign that communicates the problems faced at the Kumbh with an emotional touch and CEAT’s solution for these problems - The Safety Banner.
The CEAT Safety Banner is an easy to use multi-purpose safety device which seamlessly transforms into a stretcher to carry the injured, a barricade for crowd control and a changing room. By conceptualising CEAT Safety Banner, the company has taken its motto – Making mobility safer and smarter everyday – to a whole new level.
On the release of the digital campaign, the company spokesperson said, the CEAT Safety Banner allows the devotees to have a safe and hassle-free experience at the Kumbh Mela. The idea was to develop a solution that connects with our audience and addresses some of the major safety concerns that the authorities face in a mega event like this.
