Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
Vishal Pawar was earlier leading the Replacement Sales as Vice President
Verma joins the list of CEAT's cricketing brand ambassadors, which includes stalwarts like Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur, and Mathew Hayden
The Australian cricket great will be seen in 'CEAT Timeout', a series centred on cricket conversations between Hayden and Gavaskar
The film also features Shreyas Iyer and Shubman Gill
The TVC has been conceptualised by Ogilvy
Banerjee's appointment is effective April 1, 2023
This will be a three-year contract for the brand
Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner
The campaign is conceptualised by Ogilvy India
He was earlier Head of Marketing at Asian Paints
#KaroSafetySeDosti is a social media campaign
Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
The #OneManManyRoles campaign shows how the brand plays a key role to facilitate dads in ensuring safety, as they juggle these roles
For the brand, this association is aimed at bringing women's cricket at par
The ad features actor Aamir Khan in which he is shown advising a group of people not to burst firecrackers on the streets
It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world
The campaign will be a series of three advertisements throughout the second leg of IPL across media platforms
The brands came together for a social media campaign on Friendship Day
IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres
Former CEO of CEAT, Mundra will be responsible for CARS24's car business in India, while closely working with the co-founders to device expansion strategy
The digital campaign celebrates outstanding achievements of players at IPL 2020
The second advertisement will also continue to air during the IPL season
While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences
The actor has been roped in for a two-year deal and will feature in two commercials during the course of the IPL 2020
The critically acclaimed actor was associated with brands like Syska and CEAT
Since the tyres comprise of features like 2D sipes, it provides better grip suiting to the terrain of application