Coca-Cola continues as Olympic sponsor
This is a first-ever joint commercial deal signed by Coca-Cola along with Chinese dairy company Mengniu
The International Olympic Committee (IOC) has extended Coca-Cola’s sponsorship from 2021 through 2032, according to media reports. This is a first-ever joint commercial deal signed by Coca-Cola along with Chinese dairy company Mengniu. The value of the deal is not yet known.
The signing ceremony took place on Monday. Chief Executive Officer of Coca-Cola James Quincey and the Mengniu Jeffrey Lu reportedly signed the deal with IOC President Thomas Bach.
Media reports quoted IOC as saying that the agreement includes unprecedented investment in traditional and digital media.
Coca-Cola's partnership with the IOC began at the 1928 Summer Games and will now stretch to 104 years.
