coca-cola
The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call
Chehneet Kaur Jul 24, 2024 8:52 AM
Arnab Roy will move to Greater Atlanta for the new role, effective September 1, 2024
Sohini Ganguly Jun 26, 2024 4:34 PM
At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India
e4m Staff Jun 10, 2024 9:03 AM
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
Aditi Gupta Feb 15, 2024 8:40 AM
The brand won 2 golds and 4 silver metals across categories for their outstanding work
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
e4m Staff Jan 5, 2024 12:53 PM
Prior to this, Sharma held the role of Director - Business Strategy at the company
e4m Staff Jan 3, 2024 11:01 AM
The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners
e4m Staff Dec 26, 2023 5:40 PM
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Chehneet Kaur Dec 23, 2023 8:06 AM
'Anandana' has initiated the movement in partnership with the International Cricket Council (ICC) and United Way of Mumbai
e4m Staff Nov 15, 2023 2:11 PM
The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan
e4m Staff Nov 10, 2023 7:10 PM
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Naziya Alvi Rahman Nov 9, 2023 2:41 PM
The beverage giant's consolidated profit was up by 57% to Rs 722 crore in FY2022-23
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
Naziya Alvi Rahman Sep 7, 2023 2:52 PM
Prior to this, Valladares was the Chief Marketing Officer at Impresario Handmade Restaurants
exchange4media Staff Aug 18, 2023 11:11 AM
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can leverage it for their gain
exchange4media Staff Aug 11, 2023 9:03 AM
The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC
exchange4media Staff Jul 28, 2023 1:49 PM
Thakar has been elevated to the Head of Generative AI / Marketing Transformation Office
exchange4media Staff Jun 19, 2023 2:08 PM
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
exchange4media Staff May 9, 2023 9:00 AM
Nostalgia is the easiest way to create positive emotions and tickle memories that are now a part of the culture; it appeals to all age groups and aspirational consumers, point out industry experts
Tanzila Shaikh Apr 7, 2023 8:39 AM
The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
Tanzila Shaikh Feb 3, 2023 9:25 AM
A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
exchange4media Staff Dec 22, 2022 9:18 AM
Anand was formerly with Coca-Cola as Head of Creative Strategy
exchange4media Staff Dec 1, 2022 11:16 AM
Here's our roundup of some of the best ads from brands like Coca-Cola, Pepsi and KIA
exchange4media Staff Nov 28, 2022 7:52 AM
The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said
exchange4media Staff Oct 27, 2022 10:01 AM
TVC for the brand's innovative product has been conceptualised and created by Ogilvy
exchange4media Staff Oct 15, 2022 4:00 PM
Here are some of the most engaging and creative ad campaigns between September 16 and 30
exchange4media Staff Oct 12, 2022 8:21 AM
The campaign encourages people to celebrate Diwali in person by meeting with their family and friends
exchange4media Staff Oct 8, 2022 7:33 AM
The #RukMat campaign revolves around motivational theme to encourage the audience to push their boundaries
exchange4media Staff Aug 22, 2022 6:29 PM
The film features actors Ali Fazal, Shweta Tripathi and Divyendu Sharma
exchange4media Staff Aug 20, 2022 8:08 AM
The campaign highlights stories of inspirational Indians - Sourav Ganguly, Nikhat Zareen, Avani Lekhara
exchange4media Staff Jul 25, 2022 3:49 PM
The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others
exchange4media Staff Mar 4, 2022 8:28 AM
Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes
exchange4media Staff Jan 28, 2022 7:12 PM
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler
exchange4media Staff Nov 15, 2021 8:41 AM
WPP will drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories, including India
exchange4media Staff Nov 8, 2021 9:24 PM
The ‘Colourful Fans’ campaign marks a comeback of a revamped brand Fanta combining the three great passions of India - Cricket, Music and Dance, in a refreshing manner
exchange4media Staff Oct 25, 2021 4:16 PM
As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal
Javed Farooqui Aug 11, 2021 8:27 AM
The top ten brands' list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV
exchange4media Staff Jul 23, 2021 8:40 AM
Prior to this, Bhattacharya was with Tata Consumer Products as Director Innovation, Packaged Beverages. She spent over a decade at the company, which was Tata Global Beverages
exchange4media Staff Jul 15, 2021 5:50 PM
Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations
Misbaah Mansuri Jul 14, 2021 8:28 AM
Rana has joined the company as VP of Public Affairs, Communications & Sustainability, India & Southwest Asia
exchange4media Staff Jul 1, 2021 2:57 PM
