Coca-Cola names Greishma Singh as Vice-President, Marketing
Greishma Singh has been associated with Coca-Cola for 16 years
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Coca-Cola India sees double-digit volume growth in Q2
The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call
Best ads of the week: Britannia sets Little Hearts aflutter, Coca-Cola brews Honest Tea
Commercials we loved in Week 4 of June
Twinkle Khanna finds her calm with The Coca-Cola Company’s Honest Tea
The campaign has been conceptualised by WPP Open X
Arnab Roy appointed Global Category President for Coca-Cola
Arnab Roy will move to Greater Atlanta for the new role, effective September 1, 2024
Craft communication that cuts through digital clutter: Arnab Roy, Coca-Cola
At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India
Hindustan Coca-Cola Beverages’ film celebrates women in manufacturing sector
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
Our digital mix is around 60% of total media spend: Coca-Cola
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
Coca-Cola India shines with 6 metals at Indian Marketing Awards 2023
The brand won 2 golds and 4 silver metals across categories for their outstanding work
IMA: Harish Bhat gets Lifetime Achievement Award; Britannia is Marketing Team of the Year
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
Saakshi Verma Menon joins PepsiCo as Sr Marketing Director, Africa Middle East & SA
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
Sagar Sharma elevated to Senior Director - Growth Strategy, India & SW at Coca-Cola
Prior to this, Sharma held the role of Director - Business Strategy at the company
Coca-Cola extends partnership with ICC for eight years
The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners
Dunki: Brands hitch a ride on the Shah Rukh Khan film
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Coca-Cola India Foundation launches waste management initiative during ICC World Cup 2023
'Anandana' has initiated the movement in partnership with the International Cricket Council (ICC) and United Way of Mumbai
This Diwali, Coca-Cola will help you create personalised AI-generated wish cards
The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan
Media mix will see a dramatic change: Arnab Roy, Coca-Cola
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Coca-Cola India's ad expenses up 52% in FY2023
The beverage giant's consolidated profit was up by 57% to Rs 722 crore in FY2022-23
Coca-Cola’s Pujo campaign is about the joy of shared meals and festivities
The 'Coke-er Shaathe Roj, Pujo’r Mahabhoj' film is created by Ogilvy
Coca-Cola & Disney Star strike Rs 160-crore sponsorship deal for Asia Cup, ICC World Cup
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
Alexander Valladares named StudioX Lead at The Coca-Cola Company
Prior to this, Valladares was the Chief Marketing Officer at Impresario Handmade Restaurants
'ICC World Cup is the right turning point for the advertising industry'
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can leverage it for their gain
Coca-Cola and ICC partner up for Men's Cricket World Cup
The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC
Pratik Thakar gets a new global role in Generative AI at The Coca-Cola Company
Thakar has been elevated to the Head of Generative AI / Marketing Transformation Office
Hindustan Coca-Cola Beverages names Himanshu Priyadarshi as Chief Public Affairs Officer
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
Blast from the past: Why are brands revisiting old ads?
Nostalgia is the easiest way to create positive emotions and tickle memories that are now a part of the culture; it appeals to all age groups and aspirational consumers, point out industry experts
The time of making just 2-3 TVCs is over: Arnab Roy, Coca-Cola
The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
Throwback Thursday: Did Coke invent the Santa Claus we know?
A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
Aditi Anand joins L'Oréal Professionnel as Head of Marketing
Anand was formerly with Coca-Cola as Head of Creative Strategy
FIFA 2022 ads that are simply goals!
Here's our roundup of some of the best ads from brands like Coca-Cola, Pepsi and KIA
Aishwarya Rai turns 49: Iconic ads of the green-eyed beauty
On her birthday, we revisit some of Aishwarya's most memorable ads
Sprite becomes billion-dollar brand in India
The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said
Coca Cola’s creative strategy head Aditi Anand moves on
Anand was with Coca Cola for over a year
Coke's 'locked' bottle ensures you will spend Diwali only with loved ones
TVC for the brand's innovative product has been conceptualised and created by Ogilvy
Best ads of the fortnight: Cadbury takes a sweet stand, Dove targets beauty standards
Here are some of the most engaging and creative ad campaigns between September 16 and 30
Coca-Cola says ‘Milke hi Manegi Diwali’ in festive campaign
The campaign encourages people to celebrate Diwali in person by meeting with their family and friends
Limca enters sports hydration space with new variant; unveils campaign with Neeraj Chopra
The #RukMat campaign revolves around motivational theme to encourage the audience to push their boundaries
Sprite says ‘Thand Rakh’ in new campaign
The film features actors Ali Fazal, Shweta Tripathi and Divyendu Sharma
Thums Up celebrates 75 years of India’s independence with new #HarHaathToofan campaign
The campaign highlights stories of inspirational Indians - Sourav Ganguly, Nikhat Zareen, Avani Lekhara
Maaza emerges as top advertising brand on TV in week 8: BARC
The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others
Kantar adds AI-powered ad testing solution Link AI to its market research platform
Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes
Cola majors spent over Rs 900 crore on advertising in FY21
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler
Coca Cola names WPP as Global Marketing Network Partner, including in India
WPP will drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories, including India
Fanta unveils celebration song for ICC Men’s T20 World Cup through new campaign
The ‘Colourful Fans’ campaign marks a comeback of a revamped brand Fanta combining the three great passions of India - Cricket, Music and Dance, in a refreshing manner
Rashi Goel moves on from Nestle India
She had joined the company in 2017
Star Sports signs Škoda as broadcast sponsor for ICC T20 WC
As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal
Coca-Cola India enters top ten advertisers list: BARC week 28
The top ten brands' list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV
Ruchira Bhattacharya joins Coca-Cola as Director, Marketing - Emerging Categories
Prior to this, Bhattacharya was with Tata Consumer Products as Director Innovation, Packaged Beverages. She spent over a decade at the company, which was Tata Global Beverages
Thums Up faces brickbats for roping in athletes in its latest ad for Olympics
Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations
Coca Cola strengthens leadership team with appointment of Devyani Rajya Laxmi Rana
Rana has joined the company as VP of Public Affairs, Communications & Sustainability, India & Southwest Asia