Colgate-Palmolive ad spend up 18% in Q4
The company has reported a growth of 20% in net profit for the fourth quarter
Colgate-Palmolive (India) has reported that its net profit has increased to Rs 379.8 crore from Rs 316.2 crore, a growth of 20.1% for the fourth quarter.
The company has also seen an increase in advertising spend by 18% in the quarter as compared to the same quarter in the previous year.
Prabha Narasimhan, Managing Director & CEO of Colgate-Palmolive (India) Limited, said, "At the end of the last quarter of FY24 we are pleased with the all-round progress we have made on our strategic priorities. We have doubled down on driving our mission of better oral health for everyone in India with renewed focus on Brushing at Night, including an innovative, communication tie up with IPL and further expanded our flagship in school Oral Health programme - Colgate Bright Smiles, Bright Futures which reached 5.2 Mn Children in the year. We have also continued to invest in superior, science backed oral care formulations, upgrading the product & packaging quality of 100% of our core portfolio.”
