Colgate Palmolive India reports 10% surge in ad spends for Q1
The company has registered a 33% growth in net profit YoY
colgate-palmolive
Colgate-Palmolive picks WPP as Amazon AOR in Europe
WPP will support Colgate-Palmolive’s oral care, personal care and home care businesses
Colgate-Palmolive ad spend up 18% in Q4
The company has reported a growth of 20% in net profit for the fourth quarter
Colgate-Palmolive gets Anagha Bhojane as Director – Integrated Brand Experience
Prior to this, Anagha Bhojane was heading Consumer Experience vertical for Kenvue India
Priyanka Gandhi quits Colgate-Palmolive
Gandhi is moving on after a 15-year-long stint with the company
Colgate Active Salt addresses the one 'kursi' even politicians are petrified of
The ad marks the launch of the renewed Colgate Active Salt and reminds viewers of the consequences of ignoring oral health
Colgate Palmolive hikes ad spends by 20% despite economic headwinds
The FMCG giant spent Rs 204.26 crore on advertising this year
Colgate-Palmolive elevates Anand Taparia as Senior Marketing Director- South ASEAN hub
Anand Taparia will be leading marketing as a function across Malaysia, Indonesia, Singapore and Brunei
Saakshi Verma Menon joins PepsiCo as Sr Marketing Director, Africa Middle East & SA
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
Colgate-Palmolive India ad spends grew 30% in Q2FY24
The company's net profit after tax for the quarter showed 22% growth
India is a plethora of opportunities: Prabha Narasimhan
On the sidelines of Goafest 2023, the Managing Director of Colgate Palmolive India spoke to e4m Editor Naziya Alvi Rahman
We’ve managed margins well despite cost headwinds: Gunjit Jain, Colgate-Palmolive
The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths
Colgate-Palmolive India spent Rs 163 crore on advertising in Q1
On a sequential basis, the advertising spends has increased 11% over Rs 147 crore in Q4 FY22
Amazon.in emerges as the top brand in week 38: BARC
Hindustan Unilever continues to dominate the advertiser’s list
Dettol Toilet Soaps top advertising brand in week 35: BARC
Horlicks is on second spot and Airtel Black on third, as per the weekly data
Colgate Palmolive spent Rs 625.53 crore on advertising in FY21
For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore
Movie genre sees 11% rise in ad volumes in 2020 compared to 2019: TAM Adex
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead the space
9% growth in ad volumes: ‘No rating Thursdays’ working fine for news?
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that
Ad insertions of top 10 brands rose to 20.8% in week 23: BARC
In the brand's category, Ajio.com is the new entrant with 14,443 insertions
VMLY&R wins digital communication mandate for Colgate-Palmolive
The account will be handled out of the agency’s Mumbai office
Hindustan Unilever remains the top advertiser for March and April: TAM AdEx
Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19
Colgate Vedshakti campaign highlights the connection between oral health & overall health
The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media