Cricketer Renuka Singh Thakur defies narrow-minded rules that bind women in BIBA film
'This film champions embracing your power and asserting your worth – whether on the cricket field or off it,' said the cricketer about the campaign
BIBA's digital campaign “Strength Meets Style,” is centred around celebrating women of India, featuring Indian cricketer Renuka Singh Thakur. The campaign aims to shatter stereotypes modern Indian women face and offer a refreshing perspective that transcends age-old cliches.
Premiered around International Women’s Day, this film draws inspiration from real-life experiences to deliver a raw and relatable portrayal of societal expectations placed upon women, juxtaposing them with Renuka Singh Thakur's authentic journey that defies those limitations.
“This film champions embracing your power and asserting your worth – whether on the cricket field or off it. It's truly inspiring to witness BIBA leading the charge for this positive change." -said Renuka Singh Thakur, Indian Cricketer.
Siddharth Bindra, Managing Director, BIBA Fashion, said, “At BIBA, we’ve always believed in celebrating the spirit of womanhood and are proud to champion the incredible women who are redefining what it means to be authentic, powerful, and stylish. With Renuka at the heart of this campaign, we are celebrating women and paying respect to their strength and grit. We hope this film inspires women across India to embrace their individuality and rewrite their stories.”
