Kriti Sanon pays tribute to her roots in BIBA film
Kriti Sanon, who has been announced as BIBA's brand ambassador, stars in the ad conceptualised and executed by Enormous Brands
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Mother's Day 2024: How brands said 'Thank you, Mom' this year
Some standout campaigns by brands that celebrated the different hues of motherhood
Mothers ask nothing, but deserve everything, says Biba
Biba’s Mother’s Day campaign features TV actress Shilpa Saklani
Cricketer Renuka Singh Thakur defies narrow-minded rules that bind women in BIBA film
'This film champions embracing your power and asserting your worth – whether on the cricket field or off it,' said the cricketer about the campaign
Biba‘s film for new collection celebrates every person's unique style
The campaign is titled Har Nazar Mein Kuch Naya
Taproot Dentsu wins creative mandate for BIBA
The account will be serviced from the agency's Gurgaon office
BIBA’s digital campaign #EqualWorldStartsWithYou crosses 2 million views in 3 days
BIBA and its creative agency Brandmovers India created a series of 10-second videos to drive home a powerful message about gender equality