Dabur invests in RAS Beauty

Dabur India Limited has announced that it has signed a definitive agreement to acquire a minority stake in new-age luxury skincare D2C company RAS Beauty Private Limited.

Founded by three women - Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, RAS Beauty is a Raipur-based digital first, fast growing “Farm-to-Face” luxury skincare brand with a strong presence in the natural beauty segment.

Dabur India Ltd Executive Director – Group Head Corporate Strategy Mr. Abhinav Dhall, said: “We are very impressed with the passion and commitment with which Shubhika Jain and her family have built RAS Beauty always keeping the consumer at the forefront. RAS offers a distinct skincare value proposition at the confluence of nature, science and luxury. We believe that the premium beauty segment will witness strong growth in the coming decade and RAS Beauty is well positioned to capture the emerging opportunity.”

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RAS Beauty Private Limited co-founder and CEO Ms Shubhika Jain said: "We have been inspired by Dabur's 141-year legacy of building purpose-led, trusted consumer brands. Dabur has proved that nature, science, and consumer trust can coexist at scale, and that is exactly what we are building at RAS. This investment will enable us to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building, all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, at home and globally, while staying true to our core values.”

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