FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Achyut Daga was previously with The Moms Co., Good Glamm Group as General Manager, Marketing
According to Dabur CEO Mohit Malhotra, the company will be investing Rs 135 crore in the first phase and then scaling it up to Rs 400 crore over a period of five years
The campaign has been conceptualized by Lowe Lintas
The brand won the metal under the ‘Best Banners -Single/ Campaign, Rich Media with or without video’ sub-category
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
The company reported ad spends of Rs 235.89 crore, up from Rs 204.34 crore for the same period last year
Falguni Nayar completed her second term on July 27, 2024
Guest Column: Rajiv Dubey, Head of Media at Dabur India, writes that Avinash Pandey's ability to blend academic insights with practical experience is a key driver of his success as CEO of ABP News
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
The company reported a surge in quarterly net profit by 16.2% to Rs 350 crore
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against the motion
The 3-month long campaign has been ideated by The Bridge
Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans to invest in more properties in the future
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the trend
He was previously the Head of Dabur D2C, Marketing Services & Excellence
The brand won 1 gold, 1 silver and 2 bronze metals across categories for their outstanding work
From haircare brands to snack brands, birthday girl Nora Fatehi has lent her star power to some brands and starred in some memorable commercials
A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said
Operating profit rose 9.5% and revenue is up by 7%
The ad campaigns by Havas Worldwide India showcase changing cultural perspectives while staying rooted in culinary traditions
From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital and outdoor for the event
As part of the campaign, conceptualized and executed by Mindwave Media, a Durga Puja Pandal in Delhi’s CR Park was infused with Odonil Gel Pocket fragrances
At the BW Marketing Whitebook Summit 2023, CEOs & COOs delve deeper into how new age technologies and the new breed of consumers are changing the face of the industry
The FMCG giant recorded a 7.3% growth in revenue from operations at Rs 3,203.8 crore
The campaign aims to spark thoughtful conversations that move beyond the question of whether Karwa Chauth is outdated
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spends and much more
Ogilvy India has executed the World Cup campaign for Dabur
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
Maruti Suzuki India, Dabur India, Mondelez India, HUL among the sponsors
The company also has as angel investors successful entrepreneurs including Shivashish Chatterjee and Yuvraj Singh and Harpreet Singh Grover
The campaign has been conceptualized by Ogilvy India
CEO Mohit Malhotra announced the decision during a post-results Investors' Conference Call
Dabur Odonil and Vserv AudiencePro have joined forces to deliver an engaging OTT campaign, reaching niche audiences with remarkable results
According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore
Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023
The film has been conceptualized by Pulp Strategy Communications
At e4m India Brand Conclave, Burman, Chairman of Dabur India, talked about the company's expansion strategy, future plans and more
The primary objective of Toothy Tales is to initiate younger audiences into the brand conversation while creating an IP that sustains those conversations over an extended period of time
Back with the on-ground edition after three years, the conclave will be held on February 28, 2023, in Mumbai
Created and conceptualised by Dabur Amla and Schbang, the campaign #StrongHairStrongerYou shines light on the societal labelling of women based on their hairstyle
At e4m-GroupM Let’s Play: Sports marketing summit, Burman, Chairman of Dabur India Ltd, recounts his journey as an IPL franchise owner and his views on the scope of sports other than cricket in India
Chutani was associated with the company for close to 26 years
Prashant Agarwal, Marketing Head, Health Supplements, Dabur India Ltd. talks about the relevance of Dabur Chyawanprash’s latest campaign, and how the flagship brand fared during the pandemic
e4m spoke to some of the top marketers in the country, asking how they would remember this year
The campaign has been conceptualised by McCann
The product combines the goodness of over 30 herbs along with premium tea leaves from Assam, Nilgiri and Darjeeling
Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth
This also marks Dabur’s entry into Rs 25,000+ crore spices market
The most appealing and creative ad campaigns that impressed us between October 1 and 15 of 2022