Dabur takes home 4 metals at Indian Marketing Awards 2023
The brand won 1 gold, 1 silver and 2 bronze metals across categories for their outstanding work
The exchange4media Group hosted the 10th edition of the Indian Marketing Awards (IMA) on February 2 at Taj Santacruz, Mumbai. The awards night celebrated the achievements of various brands and agencies for their outstanding work, creativity and innovation. With their excellence, these brands and agencies not only left an indelible mark on the industry but also paved the way for future innovators in the ever-evolving landscape of marketing and advertising.
At the IMA 2023, Dabur walked away with 4 metals including 1 gold, 1 silver, and 2 bronze metals across categories. The brand won gold for its ‘Odomos - Paytm Insider x Kids Targeting’ campaign under the ‘Best Use of Segmentation’ category. For the campaign, the brand targeted users through Paytm Ads while buying event tickets for Kids Summer Camps, Kids Art Workshops, Kids Outdoor Events on Paytm Insider.
The awards night recognised and celebrated the best in the marketing industry and felicitated brands and agencies for their path-breaking works across diverse categories. The Indian Marketing Awards honour organizations, individuals, and teams that have attained remarkable accomplishments through innovative marketing strategies.
The IMA 2023 jury was chaired by CK Venkataraman, Managing Director, Titan Company. The other jury members included industry leaders and renowned personalities from the advertising and marketing industry.
