Diljit Dosanjh unveils avatars on WhatsApp in India
The musician and actor introduced his avatar on WhatsApp at a live concert in Mumbai
WhatsApp has collaborated with musician and actor Diljit Dosanjh to celebrate the launch of avatars. With avatars, WhatsApp now allows its users to create and customise a digital depiction of themselves, that can be used as a profile photo and sent as reaction stickers.
Diljit Dosanjh introduced his avatar on WhatsApp at a live concert in Mumbai. It was the first-of-its-kind concert to feature WhatsApp avatars anywhere in the world.
WhatsApp did a ‘Say More with Avatars’ activation for Diljit’s fans during the concert.
Commenting on the collaboration, Diljit Dosanjh said,” WhatsApp is how I stay connected with friends and family in India while I travel the world. I send pictures, videos of all my concerts and so much more through WhatsApp. I am personally excited about the launch of avatars because I love to express myself in many different ways as an artist and as a person and avatars helps me do just that. It has democratised expressions for everyone.”
Avinash Pant, Director of Marketing, Meta India said, “Launching avatars on WhatsApp in India with Diljit Dosanjh is very special. Transcending cultures and genre, Diljit’s music epitomises limitless self-expression, which is symbolic of what avatars on WhatsApp stands for. Avatars enable a personalised self-expression for everyone, giving people the freedom of representing themselves without sharing their real photos. Taking this integrated marketing campaign ahead, we will amplify avatars amongst users via OOH, on-ground activations and digital platforms.”
