WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
e4m Desk Jul 23, 2025 11:19 AM
Conceptualized by BBDO India and directed by notable Indian film director, Shimit Amin, the ad film follows the journey of a young man who moves to a new city
e4m Staff Jul 29, 2024 11:55 AM
The statement was in response to an unstarred question about whether WhatsApp intends to shut down its services in the country due to govt directives to share user details
e4m Staff Jul 26, 2024 5:30 PM
Singh delivered a keynote address titled ‘Do More With Conversations’ on Day 3 of Goafest
e4m Staff May 31, 2024 4:06 PM
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
WhatsApp is challenging the IT rules that mandate social media intermediaries to enable the identification of the first originator of information
e4m Staff Apr 27, 2024 7:23 PM
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
Shantanu David Apr 18, 2024 8:40 AM
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts
Shantanu David Feb 13, 2024 8:20 AM
Among Mark Zuckerberg’s announcements are features like polls, voice updates, share to status and multiple admins
e4m Staff Jan 18, 2024 12:34 PM
As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed
e4m Staff Jan 2, 2024 11:31 AM
WhatsApp head Will Cathcart emphasised that these ads won't appear inside chatboxes
According to the company, it is the first regional FM network to mark its presence on WhatsApp Channels
e4m Staff Sep 29, 2023 10:33 AM
Follow our channel for the latest updates in the world of media, advertising and marketing and experience news like never before!
e4m Staff Sep 25, 2023 3:57 PM
The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'
e4m Staff Sep 21, 2023 7:41 AM
The Meta CEO was attending the company's Annual Conversations in Mumbai virtually where a slew of new features for WhatsApp were announced
e4m Staff Sep 20, 2023 2:11 PM
The Indian cricket team, and celebrities such as Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar launch their WhatsApp Channels
exchange4media Staff Sep 14, 2023 9:05 AM
Singh educates viewers on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock, screenshot blocking for view once messages on WhatsApp
exchange4media Staff Sep 4, 2023 12:42 PM
One can initiate screen sharing by clicking on the ‘Share’ Icon and choosing between sharing a specific application or sharing the entire screen
exchange4media Staff Aug 9, 2023 4:33 PM
Our pick of the ads that impressed us between June 16 and 30
exchange4media Staff Jul 11, 2023 9:19 AM
The brand has partnered with Sharma to launch a series of mirrored messages appearing in private spaces - women’s restrooms - in malls across Delhi
exchange4media Staff Jun 20, 2023 6:07 PM
The agency has sent Ariel’s #ShareTheLoad, WhatsApp and Ralco Tyre campaigns for the festival of creativity
exchange4media Staff May 24, 2023 11:31 AM
The feature lets people in a chat which has disappearing messages save the messages they need most
exchange4media Staff Apr 21, 2023 1:28 PM
Account Protect, Device Verification, Automatic Security Codes are the new features
exchange4media Staff Apr 13, 2023 7:13 PM
The app will enable group video calls with up to 8 people and audio calls with up to 32 people
exchange4media Staff Mar 23, 2023 3:25 PM
The eCommerce platform is running a pilot project with WhatsApp for conversational commerce
Imran Fazal Mar 13, 2023 2:03 PM
Take a personal and conversational approach while talking to users, say experts who warn brands against treating WhatsApp as a broadcast tool
Tanzila Shaikh Feb 28, 2023 9:31 AM
The musician and actor introduced his avatar on WhatsApp at a live concert in Mumbai
exchange4media Staff Dec 12, 2022 2:08 PM
Meta India public policy director Rajiv Aggarwal has also quit
exchange4media Staff Nov 15, 2022 6:39 PM
Meta CEO Mark Zuckerberg has announced the roll-out of the services to users globally
exchange4media Staff Nov 3, 2022 2:13 PM
The WhatsApp monthly report was issued in compliance with the new IT rules and revealed that the accounts were banned for spam, violation of policy, and other reasons
exchange4media Staff Nov 2, 2022 6:16 PM
Mark Zuckerberg has been focusing a lot on Whatsapp Business API of late to drive Meta’s growth
Kanchan Srivastava Oct 7, 2022 9:28 AM
There has to be some end for the ‘luxury to litigate’, said the court while dismissing the petition
exchange4media Staff Sep 29, 2022 10:24 AM
Salesforce will offer WhatsApp-first business messaging to customers
exchange4media Staff Sep 20, 2022 7:18 PM
Here are some of the ad campaigns that we found appealing in the August 15 to August 29 period
Mansi Sharma Aug 30, 2022 8:26 AM
Customers can now browse the JioMart catalog, add products to cart and make purchases all within WhatsApp
exchange4media Staff Aug 29, 2022 4:23 PM
Conceptualized by BBDO, the film is the India edition of the brand’s global brand campaign
exchange4media Staff Aug 23, 2022 12:28 PM
The campaign music video is a parody rendition of the popular evergreen song ‘dekh ke chalo’
exchange4media Staff Jul 26, 2022 3:28 PM
Gupta, Digital Business & Marketing Head – Personal Wealth, Edelweiss Wealth Management, shares emerging marketing trends in BFSI, strategy while reaching out to high-net-worth individuals & more
Kanchan Srivastava Jun 17, 2022 8:05 AM
While making the announcement, Meta CEO Mark Zuckerberg said businesses will not be able to message people unless they have requested to be contacted
exchange4media Staff May 20, 2022 7:39 AM
The week-long campaign encourages people to be aware about online safety and digital well-being
exchange4media Staff Feb 12, 2022 4:00 PM
The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019
exchange4media Staff Jan 15, 2022 10:32 AM
The court issued the order on a plea filed by the publication claiming violation of Copyright Act, 1957 and Trade Marks Act, 1999
Shantanu David Dec 28, 2021 1:16 PM
As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger
Kanchan Srivastava Dec 23, 2021 9:00 AM
Entrepreneurs, NGOs, start-ups, and health organisations are invited to leverage the WhatsApp Business Platform to develop innovative solutions to tackle India’s most pressing healthcare issues
exchange4media Staff Dec 6, 2021 2:57 PM
The outage has occurred due to an error in Facebook’s domain name system records, according to reports
exchange4media Staff Oct 5, 2021 8:15 AM
The report said that India is the top market by a factor of 5x, surpassing the US in 2018. It is followed by US, Indonesia, Brazil, and China in the pecking order for most downloads by market
exchange4media Staff Sep 11, 2021 8:26 AM
