Disney Star, PepsiCo, Tata Motors win big at e4m India Design Excellence Awards
Zee Zing, Facebook and Zydus Lifesciences among other key winners
The exchange4media group honoured India’s most creative talents in the field of advertising design at the e4m India Design Excellence Awards (IDEA). The awards were announced in a glittering ceremony on Wednesday, May 17, in Mumbai.
Disney Star, PepsiCo, Tata Motors, Zydus Lifesciences Ltd, Mahindra Car & Bike and Zee Zing were among the big winners who took home gold metals. The other brands who won gold were WickedGud, Noise, Facebook and The Museum of Art & Photography (MAP).
Disney Star took home two gold for ‘Best Design for Corporate Videos & Films’ and ‘Best Design for Illustrations’ while PepsiCo won for ‘Best Design for Luxury/ Promotional / Special / Limited Edition’.
Zydus Lifesciences Ltd | Conran Design Group won gold in the ‘Best Design for Corporate Identity’ category while Mahindra Car&Bike | Elephant Design won in the ‘Best Design for Re – Branding’ category.
WickedGud | Elephant Design won in the ‘Best Design for Branding For Start-Ups’ category while Noise won in the ‘Best Design for Digital, Electronic Devices & Accessories’ category. Tata Motors | Tata Elxsi bagged gold for the ‘Best Design for Automotive & Transport’ while ZEE ZING won in the ‘Best Design for Video & Audio’ category.
In the ‘Best Design for Video & Audio (BRANDING OF CONTENT)’ category, Facebook | Dynamite Design took home a gold, while The Museum of Art & Photography (MAP) | TSK Design won gold in the ‘Best Design for Print & Published Media’ category.
Several brands also won silver and bronze metals for their exemplary works.
The Indian Design Excellence Awards (IDEA) celebrates the success of the Indian design community and inspire future innovators. The awards celebrate the most innovative campaigns and brand messaging that have appeared on TV screens, print, digital platforms, corporate communications, product packaging and more.
The exchange4media Group curated IDEA to bring communication design to the forefront and give a chance to the entrants to present fresh ideas for an emerging India and Bharat. e4m India Design Excellence Awards is a competition for designers whose craftsmanship has shifted paradigms.
