e4m-Content Jam 2022 today: Industry leaders to talk about ‘The Next in Content’

Digital transformation has emerged as a critical criterion for brands to reach the right consumers at the right moment. To shed light on the latest developments in the world of content marketing, exchange4media is hosting e4m-Content Jam 2022 today, December 8, in Mumbai. The theme of the event is - ‘The Content Economy – Defining ‘The New Creative’. This is the sixth edition of the conference.

Hoopr is the Co-Gold Partner for the event, while Associate Partner is Word.

The conference takes us on the journey of ‘The Next in Content’, with leaders who are paving the future of content through their expertise and collaborations. Industry heads will come together to discuss the crux of Content Marketing and share insights on how digital transformation has propelled the growth of content.

Content Jam is e4m’s conference on content marketing, bringing together brands, content curators, agencies, filmmakers, and influencers to discuss, decode and celebrate great content. These great minds will decipher what makes a great content marketing strategy in a competitive environment.

Mayank Bathwal, CEO- Aditya Birla Health Insurance, will kickstart the event with his keynote address on ‘How the BFSI sector is using marketing effectively to get millions of people to insure their lives’. Next is a panel discussion on the topic ‘The roadmap to create value for brands: The power of creation, co-creation & collaboration’. The panellists will be – Abhishek Gupta, Chief Marketing Officer- Edelweiss Tokio Life Insurance; Amit Sethiya, Head of Marketing- SYSKA Group; Esha Nagar, Managing Director – Nepa; Naveen Murali, VP - Head of Marketing – Pepperfry, and Samyukta Ganesh Iyer, Vice President and Head of Marketing - Kaya. The session will be chaired by Makarand N, Vice President: Content+, Mindshare.

The next session will see Zubin Dubash, COO, ShemarooMe and Digital Business, speak on the topic- Why Regional is a Must-Ride Wave for Every Brand?

Another panel discussion will be on ‘The Future of Content: Emerging Technologies’ and to talk about the same will be Chandan Kumar, Senior Vice President-Marketing - Brand Design, Strategy & Communication- UltraTech Cement; Gagan Agarwal – Brand Head, Ageas Federal Life Insurance; Gaurav Dagaonkar, Co-founder and CEO - Hoopr.ai; Geetanjali Kothari, Head - Marketing and Corporate Communication - Bharti AXA Life Insurance; Pooja Sahgal, Chief Marketing Officer- Raymond Consumer Care and Priyanka Salot, Co-Founder, The Sleep Company. The panel will be moderated by Niraj Ruparel, Head-Mobile & Emerging Tech - GroupM India and Emerging Tech Lead - WPP India.

The conference will also have a keynote address by Geetika Mehta, Managing Director- Hershey India, on ‘Celebrating Togetherness with brand Hersheys’.

The last session for the day will be a Quora session on the topic - Leveraging the Power of Intent and Curiosity - with Anati Zubia, Head of Marketing, Quora.

The event will be followed by the Indian Content Marketing Awards 2022. The awards provide recognition to outstanding content marketing campaigns and content makers who are doing magnificent work in the domain. This is the seventh edition of the awards.

Click here to register: https://e4mevents.com/webinar/ContentJam-ICMA/register