content-marketing
The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
e4m Staff Jul 18, 2024 12:33 PM
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
e4m Staff Apr 30, 2024 3:37 PM
The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing
e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content marketing in today’s times
Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling
e4m Staff Dec 6, 2023 12:51 PM
Saraswati, Chief Content Officer at Omnicom Media Group, talks about the intricate balance between human creativity and artificial intelligence
Ruhail Amin Oct 28, 2023 11:45 PM
A panel of content creators came together at e4m Content Jam to share their insights on ‘creating value for brands’
exchange4media Staff Dec 9, 2022 1:09 PM
The 7th edition of the Indian Content Marketing Awards was held on Thursday
exchange4media Staff Dec 9, 2022 11:00 AM
The conference will be followed by Indian Content Marketing Awards 2022
exchange4media Staff Dec 8, 2022 8:38 AM
The conference on Dec 8 will be followed by Indian Content Marketing Awards 2022 that acknowledge the magnificent work in the content marketing domain
exchange4media Staff Dec 7, 2022 8:39 AM
The agency will focus on providing full-fledged SEO and content strategy services that will help fuel visibility & awareness of the brand
exchange4media Staff Nov 28, 2022 5:44 PM
The agencies were awarded for their premium works in the content marketing sector
exchange4media Staff Oct 7, 2022 10:44 AM
The winners were chosen on the basis of career history, creativity, innovation and new initiatives
exchange4media Staff May 31, 2022 8:36 PM
The entries were shortlisted based on career history, leadership, creativity/innovation, new initiatives, awards & recognition, impact & influence and growth prospects
exchange4media Staff May 31, 2022 8:28 AM
At e4m Streaming Summit 2022, Katyal, Co-founder, Fandrum, speaks about the company's journey, fan economy and more
exchange4media Staff May 12, 2022 8:30 AM
Mindshare won the ‘Content Marketing Agency of the Year’ Award
exchange4media Staff Oct 8, 2021 8:34 PM
Shevade role will be to integrate upGrad’s brand messaging across traditional and new media.
exchange4media Staff Jul 1, 2021 3:08 PM
As part of the mandate, AdLift will handle SEO and Content Marketing for Titan Watches, Titan Eye Plus and Fastrack Eyewear brands
exchange4media Staff May 5, 2021 4:24 PM
Zeno will highlight EarShot’s podcasts in Hindi, English and other Indian languages, on subjects like politics, health & culture, across its Indian and Indian diaspora user base
exchange4media Staff Feb 5, 2021 12:19 PM
The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates
exchange4media Staff Dec 18, 2020 11:58 AM
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.
Ritika Raj Dec 9, 2020 8:55 AM
On Day 2 of e4m Content Jam, panellists discussed ways to improve content monetization
exchange4media Staff Nov 27, 2020 4:32 PM
e4m Content Jam 2020: On the first day of the event, Esha Nagar, Managing Director, Nepa India Pvt Ltd, shared the trends which will shape the future of content marketing
exchange4media Staff Nov 26, 2020 9:05 AM
Content Jam 2020: Panel discussion on building a strong and a desirable brand through content marketing
exchange4media Staff Nov 26, 2020 9:04 AM
The upcoming edition of e4m Upfront will explore topics on content and influencer marketing
exchange4media Staff Nov 2, 2020 9:01 AM
Industry leaders along with Jury Chair Dr. R S Sodhi, Managing Director, AMUL, came together under one virtual roof to select the best outcome-driven content marketing campaigns
exchange4media Staff Oct 22, 2020 8:12 AM
The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI
Dipali Banka Sep 1, 2020 9:04 AM
Industry sees it as a step towards collaboration among advertisers, agencies, and media owners
exchange4media Staff Aug 10, 2020 8:22 AM
Media companies and agencies see it as an activity to galvanise ad spends as economy recovers
exchange4media Staff Aug 3, 2020 8:11 AM
exchange4media has launched Content Upfront with its Festival Edition to be held on August 12-14
exchange4media Staff Jul 27, 2020 8:08 AM
Guest Column: Rajan Srinivasan, CEO & Founder, Scatter, writes on why it pays to refresh your content
Rajan Srinivasan Jun 4, 2020 2:24 PM
Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries, talks about their initiative #CraftingMemories launched during the lockdown
exchange4media Staff May 30, 2020 9:13 AM
Join industry leaders as they share their brand journey during the times of COVID-19 at e4m’s virtual conference
exchange4media Staff May 26, 2020 9:09 AM
Scatter will help localize Salesforce India’s blog presence using multiple content formats
exchange4media Staff Apr 27, 2020 5:36 PM
Aditi Shrivastava, CFA and co-founder of Pocket Aces explained the intricacies of content marketing the importance of having an ROI-driven approach
exchange4media Staff Feb 29, 2020 9:37 AM
The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero, as the brand strengthens its presence across India
exchange4media Staff Jan 15, 2020 3:53 PM
