The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing
e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content marketing in today’s times
Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling
Saraswati, Chief Content Officer at Omnicom Media Group, talks about the intricate balance between human creativity and artificial intelligence
Born To Shine is Give and ZEEL’s CSR initiative
A panel of content creators came together at e4m Content Jam to share their insights on ‘creating value for brands’
The 7th edition of the Indian Content Marketing Awards was held on Thursday
The conference will be followed by Indian Content Marketing Awards 2022
The conference on Dec 8 will be followed by Indian Content Marketing Awards 2022 that acknowledge the magnificent work in the content marketing domain
The account was won in a multi-agency pitch
The agency will focus on providing full-fledged SEO and content strategy services that will help fuel visibility & awareness of the brand
The agencies were awarded for their premium works in the content marketing sector
The winners were chosen on the basis of career history, creativity, innovation and new initiatives
The entries were shortlisted based on career history, leadership, creativity/innovation, new initiatives, awards & recognition, impact & influence and growth prospects
At e4m Streaming Summit 2022, Katyal, Co-founder, Fandrum, speaks about the company's journey, fan economy and more
Mindshare won the ‘Content Marketing Agency of the Year’ Award
Shevade role will be to integrate upGrad’s brand messaging across traditional and new media.
As part of the mandate, AdLift will handle SEO and Content Marketing for Titan Watches, Titan Eye Plus and Fastrack Eyewear brands
Zeno will highlight EarShot’s podcasts in Hindi, English and other Indian languages, on subjects like politics, health & culture, across its Indian and Indian diaspora user base
The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.
On Day 2 of e4m Content Jam, panellists discussed ways to improve content monetization
e4m Content Jam 2020: On the first day of the event, Esha Nagar, Managing Director, Nepa India Pvt Ltd, shared the trends which will shape the future of content marketing
Content Jam 2020: Panel discussion on building a strong and a desirable brand through content marketing
The upcoming edition of e4m Upfront will explore topics on content and influencer marketing
Industry leaders along with Jury Chair Dr. R S Sodhi, Managing Director, AMUL, came together under one virtual roof to select the best outcome-driven content marketing campaigns
The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI
Industry sees it as a step towards collaboration among advertisers, agencies, and media owners
Media companies and agencies see it as an activity to galvanise ad spends as economy recovers
exchange4media has launched Content Upfront with its Festival Edition to be held on August 12-14
Guest Column: Rajan Srinivasan, CEO & Founder, Scatter, writes on why it pays to refresh your content
Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries, talks about their initiative #CraftingMemories launched during the lockdown
Join industry leaders as they share their brand journey during the times of COVID-19 at e4m’s virtual conference
Scatter will help localize Salesforce India’s blog presence using multiple content formats
Aditi Shrivastava, CFA and co-founder of Pocket Aces explained the intricacies of content marketing the importance of having an ROI-driven approach
The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero, as the brand strengthens its presence across India