e4m IDMA 2024: L'Oréal India takes home ‘Best Advertiser on Mobile’ award
The brand won 8 metals - 5 golds, 2 silver and 1 bronze - across categories for creativity and innovation
The exchange4media Group hosted the 15th edition of the Indian Digital Marketing Awards (IDMA) on Friday in Mumbai. At the spectacular awards night, L'Oréal India took home the ‘Best Advertiser on Mobile’ award for its outstanding work and creativity. The fashion brand won a total of 8 metals including 5 golds, 2 silver and 1 bronze metals across categories. The awards night was graced by top industry luminaries, professionals and experts from the digital marketing ecosystem and the media world.
Apart from L'Oréal India, the other key winners of the night were Wavemaker India that bagged the ‘Best Digital & Social Media Agency of the year’, Mindshare India won the ‘Best Mobile Media Agency of the year’ title, the award for ‘Best Digital and Social Media Advertiser’ was given to Mondelez India and Hari Menon, Co-Founder and CEO of BigBasket was awarded the ‘IDMA Person of the Year’ honour.
Apart from the big winners, the other key brands and agencies that took home gold metals include Amazon Ads, Madison Media, Interactive Avenues, Nestle India, Marico Ltd, among others. This year, the e4m IDMA 2024 jury was chaired by Suresh Narayanan, Chairman & Managing Director, Nestlé India. The other jury members were some of the distinguished leaders, seasoned professionals, and renowned personalities from the industry.
