e4m Prime Time Awards 2023: Madison Media and Marico take home big honours
Wavemaker, Paisabazaar, Warner Bros. Discovery, Hyundai, Asian Paints, Starcom among other key winners
The exchange4media Group hosted the e4m Prime Time Awards (PTA) 2023 on Tuesday, April 30 at Holiday Inn, Mumbai. The awards honour the remarkable achievements of creative minds, advertising agencies, renowned brands, media agencies and broadcasters in television advertising ecosystem. It also recognises and elevates creative brilliance within advertising and marketing campaigns.
The tenth edition of the e4m Prime Time Awards was held in presence of industry luminaries and experts from the advertising and media world. The Jury this year was chaired by Sameer Satpathy, Divisional CEO Personal Care, ITC Limited.
The two main awards of the night went to Madison Media and Marico. While Madison Media bagged the ‘Media Agency of The Year’ award, Marico was honoured with the ‘Advertiser of The Year’ title. Coming to the medal tally, Madison Media won a total of 16 metals including 4 golds, 9 silver and 3 bronze metals across categories while Marico bagged 6 metals including 3 golds, 1 silver and 2 bronze metals for their impressive campaigns and exemplary work.
The prestigious awards recognise and celebrate exceptional work across 5 prime categories – Creativity, Media Services, Broadcasters, Talent and Excellence Awards. The categories are further divided into various sub-categories. The top brands and agencies that won big at the awards night include Paisabazaar, Asian Paints, Shemaroo, Zee Network, Warner Bros. Discovery, Starcom.
The other gold winners include Versuni India Home Solutions, Shemaroo Entertainment Ltd, Wipro Consumer Care, Eleve Media, Paisabazaar, Wavemaker, Zee Entertainment Enterprises Ltd (Zee Sarthak), HDFC Life, Havas Media India, MakeMyTrip, Colgate Palmolive India Ltd., Hyundai Motor India Limited and Vicco Labs.
Established in 2014, the e4m Prime Time Awards stands as a beacon of excellence in the world of television commercials. The one-of-its-kind platform is dedicated to celebrating the art and effectiveness of advertising, setting the standard for innovation and creativity in the industry.
Here’s the complete list of winners:
