ASCI to announce new chairman on Sept 4
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
marico
e4m IDMA 2024: Marico takes home gold metal for its Saffola campaign
The brand won gold for its campaign named ‘Saffola - Inspiring Young India to take Roz Ka Healthy Step’
Sporting events, premiumisation fuel FMCG Q1 AdEx
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Marico advertising spends up 13% for Q1 FY25
The company’s operational rev for Q1FY25 stands at Rs 2,643 cr
Tata Motor’s Ashmita Pillay joins Marico as Head of Comms
Ashmita Pillay was GM - Corporate Communications at Tata Motors
Marico’s Saffola Masala Oats nudges Sanjay Manjrekar to ‘behave’
The campaign promotes healthier snacking during the ICC Men’s T20 World Cup 2024
Marico bags ‘Advertiser of The Year’ title at e4m Prime Time Awards 2023
The FMCG giant won 6 metals, including 3 golds, 1 silver and 2 bronze metals
e4m Prime Time Awards 2023: Madison Media and Marico take home big honours
Wavemaker, Paisabazaar, Warner Bros. Discovery, Hyundai, Asian Paints, Starcom among other key winners
Saffola's 'oil-soaked' ad gives readers a reality check 3 days after World Health Day
A massive print ad appeared on the front page of TOI, featuring a picture of pakodas placed among news articles
FMCG: AdEx not as fast moving as revenue?
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the trend
Marico ropes in Tata Neu's Akash Banerji
Akash Banerji joins as Executive Vice President – Premium Personal Care, Media and Digital Transformation
Marico Q3 ad spends up 12%
The FMCG giant has posted a 16% increase in net profit for Q3 FY24
Grip Invest appoints Ved Agarwal as CMO
Previously, Ved Agarwal has worked with companies such as Cadbury, ITC, Marico, Amazon and True Elements
Marico Q2 ad spends up 26%
The FMCG major has posted Rs 2,476 crore as operational revenue for the quarter
A little extra care goes a long way, says Parachute Advansed Sampoorna in new TVC
The ad has been released for Tamil Nadu and Karnataka markets
Set Wet's new TVC talks about setting the right vibe with one’s hairstyle
The film was launched on Launched on July 1, 2023
Parachute Advansed Gold unveils #NoBaalBanka campaign
The brand releases contextual interruption marketing campaign utilizing platforms such as ZeeTV, ZEE5 and YouTube
Livon celebrates self-expression this Pride Month
With #AllHairIsNotStraight campaign, the brand aims to encourage conversations and celebrate the importance of hair in self-expression
Shine on unabashedly, says Parachute Advansed in new ad
WPP has conceptualised the new TVC
Saugata Gupta re-appointed as Marico MD and CEO
Gupta has been with the company for over 19 years
Tech revolution in India has helped in enhancing customer experience digitally: Juhi Singh
Juhi Singh, Head of E-commerce - International at Marico was speaking on ‘Superpower of Stitching Data in An Omnichannel World’ at Webengage’s EngageMint 2023 Mumbai Conference
Ankit Desai gets new role at Marico
Desai has been elevated as Head - Media, Digital Marketing and Brand PR (India and Global Centre of Excellence) at the company
Marico PAT up 6% in Q3FY23
Advertising and promotional spends was at 8.9% of sales, up 3% sequentially
Janhvi Kapoor grooves to Saffola FITTIFY tune
The actress has been roped in as the new face of the brand
Mullen Lintas wins creative mandate for Marico’s Saffola Honey & Saffola Soya
The win was a result of a multi-agency pitch
Marico's ad spends up 10% in Q2FY23
The outlook for H2 has been 'sanguine', says the company, despite a 3% YoY reduction in PAT
Marico Q1 ad spends up 14% YoY to Rs 199 crore
The company said advertising spends increased on a YoY basis as it maintained investments towards the strategic brand building of core and new franchises
Start-up acquisitions: Spurt in AdEx likely?
While some industry experts say that leading corporates acquiring D2C start-ups will see increased spending and new marketing strategies, others opine that the impact may not be significant
Kantar launches second edition of Creative Effectiveness Awards in India
Creatives from Amazon, HUL, Marico, Mondelez and Whirlpool awarded in TV category
If all talk about sustainability, companies will be forced to make changes: Harsh Mariwala
At the e4m Indian Marketing Awards, the Marico Founder & Chairperson engaged in an interesting fireside chat with exchange4media Group Founder & Chairperson Annurag Batra
Ranveer Singh takes prehistoric avatar in Set Wet’s new ad
The campaign is conceptualized by Taproot Dentsu
Disney+ Hotstar's Ankit Desai rejoins Marico as Head - Media & Digital Marketing
Desai had first joined Marico in March 2011 and quit the company in 2019 to join Disney+ Hotstar as Vice President & Head - Product Revenue Strategy (Entertainment)
Anuradha Roy Chowdhury joins DP World as Head of Communications
Chowdhury’s previous stint was with Marico Limited
Marico collaborates with actress Priya Mani for Saffola Honey's new campaign
The TVC highlights the purity of the product, which is also accredited with the famed NMR certification
Marico marks launch of new Talent Value Proposition with #MaricoGreenFootprints initiative
The FMCG company has planted over 2400 trees across its geographies, in partnership with Grow Trees (India), Greensavers (Bangladesh) and Shahgra (Egypt)
Q1FY22: Marico reports 31% growth in revenue at Rs 2,525 crore
Consolidated profit after tax (PAT), grew 8%, rising from Rs 331 crore in Q1FY21 to Rs 356 crore in Q1FY22
Pooja Sahgal joins Raymond Consumer Care as Head of Marketing
Sahgal was previously the Marketing and Ecommerce Head at Kaya Ltd.
Year 2020 became a watershed moment for digital acceleration in India: Arun Srinivas
Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more
'Covid has been the toughest teacher for all marketers to learn and unlearn'
On Day 2 of the e4m eTechmach, panellists spoke at large about growing importance of digital marketing and change in strategies implemented post Covid
Bharti Airtel, Marico, GCPL, GlaxoSmithKline new entrants in top 10: BARC Wk23
Reckitt replaced HUL this week and Dettol Soaps emerged as the leading brand
Dabur issues contempt proceedings against Marico: Report
The FMCG major has dragged rival for allegedly failing to adhere to court order and undertaking by Marico over its honey packaging
Konark Gaur joins Marico as Business Head - New Foods
Previously, Gaur was the CMO at Sebamed
Urvashi Kar quits ZEEL to join Zydus Wellness as Head - CMI
Prior to ZEEL, Kar was with Marico as Group Consumer Insights Manager
Star India's Omkar Kore joins ZEEL as National Head - Key Accounts
In his new role, Kore will handle top clients of ZEEL across TV and digital verticals
How India Inc. backed employee wellbeing in the second wave
From setting up COVID-19 war rooms to special treatment and quarantine centres, Indian corporates are ramping up efforts to support employees during the relentless second wave
Saffola Oodles' new ad has a 'yummmazing' promise for both moms & kids
The TVC by Mullen Lintas reinforces the brand's commitment to taste as well as health
Mansi Tiwari Somvanshi joins Marico as Head- Corporate Communications
Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past
Mansi Tiwari Somvanshi joins Marico as Head- Corporate Communications
Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past
Q3FY21: Marico’s revenue grows by 16% YoY to Rs 2,122 crore
Advertising and sales promotion expense jumped to Rs 193 crore in Q3 FY21 from Rs 185 crore in Q3 FY20
Marico reassures consumers with 'certificate of purity' for Saffola Honey
Customers can send an image of the batch no of the bottle to csc@marico.com to avail of the ceritifcate