The exchange4media Group on Tuesday hosted the e4m Prime Time Awards (PTA) 2022 that acknowledges the impactful work done by creative, advertising, brands and media agencies in the television advertising domain. The ninth edition of the Prime-Time Awards was held on Tuesday, January 24, in a glittering ceremony at Taj Santacruz, Mumbai. The two key awards went to Madison Media and Policybazaar Insurance Brokers Pvt Ltd. While Madison Media bagged the ‘Media Agency of the Year’ title, Policybazaar Insurance Brokers Pvt Ltd. took home the ‘Advertiser of the Year’ award. The Best Television Advertisement award was given to ‘Paap’ by Policybazaar Insurance Brokers Pvt Ltd.
The awards night concluded with the most coveted honours. Coming to the medal tally, Madison Media bagged 2 gold, Policybazaar won 3 gold, Mindshare bagged 2 gold, Network 18 took home 2 gold, Shreyansh Innovations took home 2 gold, Tata Digital bagged 2 gold, Zee5 was awarded 2 gold metals and JSW Steel bagged 1 gold for their outstanding work in television commercials. The other agencies that took home the gold metal include Zee Entertainment Enterprises Limited (ZEEL), Sony Max- Sony Pictures Networks India, Viacom18, UltraTech Cement Limited, Asian Paints Ltd and The Small Big Idea.
A total of 20 gold, 27 silver and 29 bronze metals were awarded at the e4m Prime Time Awards. Founded in 2014, Prime Time Awards is one of the leading platforms to crown the absolute standard of creative excellence for television commercials. The awards celebrate the effectiveness of an advertising or marketing campaign and recognises the talent, expertise and hard work that go behind curating a powerful campaign.
The awards have been co-powered by ABP News while Shemaroo Umang is the Broadcast Partner.
