Policybazaar upholds promise of swift claim assistance in new campaign
The ad films are set to go live across various media channels
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‘TV is the largest reach medium in India’
Samir Sethi, Head of Brand Marketing, Policybazaar, talks about his brand journey, ways to connect with audiences, advertising during elections and more
Policybazaar shows the human side of the claim process
The two-film campaign shows the emotional aspects of what goes behind every claim
Policybazaar brings back Kapil Sharma in its humorous new brand campaign
Sharma will be seen educating customers about the benefits of comparing and buying insurance in his signature comic style
Policybazaar shines with 9 metals at Pitch BFSI Marketing Awards 2023
The brand won 9 metals across categories - 3 gold and 6 silver
Pitch BFSI Marketing Awards 2023: Policybazaar takes home ‘Brand of the Year’ title
The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI
Delhi HC refuses to restrain use of Policybazaar trademarks on Google Adwords
The court said prima facie, there was no evidence of trademark infringement
'CTV is the sweet spot between digital and television'
Panellists at the e4m TV First Conference shared their perspectives on how connected TV is the essential link between digital and traditional mediums
Policybazaar named ‘Advertiser of the Year’ at e4m Prime Time Awards
The insurance company won 3 gold, 1 silver and 1 bronze metals for its impressive content marketing campaigns across categories
e4m Prime Time Awards: Madison Media & Policybazaar take home big honours
Mindshare, Tata Digital, Network18 and ZEEL among other key winners
We are on the journey of moving from transaction to trust: Sarbvir Singh
The CEO of Policybazaar took the stage at Pitch BrandTalk to share insights on the brand’s consumer-centric approach
‘The evolution of PolicyBazaar has happened by following the consumers’
e4m D2C Revolution Summit and Awards: Sarbvir Singh, CEO of PolicyBazaar, participated in a fireside chat with Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld & e4m
Policybazaar goes on the quirky path with Pankaj Tripathi
The campaign aims to raise awareness about the significance of term life insurance
Asian Paints, PolicyBazaar.com new entrants in top 10 brands list: BARC week 2
Harpic Power Plus 10x Max Clean emerged as the leading brand this week
Akshay Kumar features as Superhero Mr. Policybazaar in new campaign
Policybazaar’s campaign focuses on the brand's promise to provide claim support in 30 minutes
7UP’s Fido X Dhak Beats to Havells’ LED Ramlila: Puja & Dussehra ads that impressed us
Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021
Stayfree's dad-daughter talks, Berger Paints' ode to childhood: Best ads of the fortnight
The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation
Raavan turns Good Samaritan in latest Policybazaar ad
The campaign has been conceptualized by Scarecrow M&C Saatchi
Policybazaar's new campaign dials up the emotion on Independence Day
The digital film has been conceptualized by Scarecrow M&C Saatchi
BFSI brands up ad spends two-fold this IPL
The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property
PolicyBazaar.com appoints Anuj Bhagia as Head, Digital Marketing & Corp Comm
Aman Dhall, who was earlier heading Corporate Communications at PolicyBazaar.com, will move on
Policybazaar unveils new campaign with Akshay Kumar for IPL 2020
The new campaign highlights the brand's promise of embracing a holistic customer-centric approach
As India unlocks, will marketers continue to be digital-first?
The focus will now be on digital-led mediums as consumers are increasingly turning to digital devices to keep themselves entertained, say marketers
18% jump in ad insertions for top 10 advertisers in a week
According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too
We’ll look back & say insurance penetration grew due to COVID: Sarbvir Singh, Policybazaar
In today’s segment of ‘Beating All Odds’, Sarbvir Singh, CEO of Policybazaar, speaks to Impact's Neeta Nair
Policybazaar sets up helpline for Coronavirus related insurance queries
The helpline will be active for 7 days a week from 10-7 pm
PolicyBazaar appoints Sarbvir Singh as CEO
With Singh's entry, co-founder and former CEO Yashish Dahiya will now take on a broader role as Group CEO
‘Live Sports allows brands to have meaningful impact’
A panel discussion by Atit Mehta of BYJU’S and Sai Narayan of PolicyBazaar Group spoke about how live sports was allowing marketers to increase brand awareness