Face2Face: Guinness Records as next level of experiential marketing

Brands are now getting on to the Guinness Records bandwagon on their way to record books and greater leverage among consumers & competitors.

e4m by Deepika Bhardwaj
Published: Feb 7, 2011 11:37 AM  | 1 min read
Face2Face: Guinness Records as next level of experiential marketing
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Brands are now getting on to the Guinness Records bandwagon on their way to record books and greater leverage among consumers & competitors.More

Published On: Feb 7, 2011 11:37 AM 
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