Great PR is about great stories: Amy Kunrojpanya, Director, Policy and Communication, Uber

In the eighth IPRCCA, (India PR & Corporate Communications Awards) conference held on Thursday in Gurugram, PR Leaders from across the industry came together to discuss and deliberate on number of topics relevant to them like the challenges through digital and social media disruption and the means of addressing them.

One of the high point of the event was the keynote address by Amy Kunrojpanya, Director of Policy and Communication- Asia Pacific, Uber.

Speaking on the Occasion Amy Kunrojpanya said, “One of the things that I enjoy working with the Indian media, is that it is a country were sophisticated narratives are explored with the services they deserve. This is a place were people are always ready to have a robust discussion”.

Amy stressed on 10 points that makes great PR: -

1- You need to be where people are.
2- Always talk about your product.
3- Great PR is about great stories.
4- Repetition never spoils your brand.
5- Substance over spin.
6- Strong relationship is essential, it always helps you
7- Great Headlines require great planning.
8- When the situation is in your hand, use sense of humor.
9- Stay calm in crisis.
10-Social is important than ever.

She further said, “Communication is the most powerful weapon in the PR domain, it is really important to have meaningful relationships, if you don’t’ practice relationships and are happy sitting behind the laptop and send attachments then you are going to miss out. You can’t survive without the relationships in the PR World”.

She also stressed on how important is to handle the crisis situation, “If you know your business and know your operating environment then you have the ability to look at the things and plan in certain ways. We always have a choice of what to communicate and when, by jumping in between can actually make situation worse”.

The rest of the conference covered a number of related topics, with leading industry figures participating in panel discussions. The emerging tools of PR through Social impact and the era of the rise in activism, were some of the issues discussed by industry members.