Delhi HC orders removal of YouTuber Bhuvan Bam’s images circulated without consent
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
uber
Ex-Tesla exec Rebecca Tinucci joins Uber as Global Head of Sustainability
Prior to this, Rebecca Tinucci was with Tesla for over 6 years
Uber elevates Pradeep Parameswaran
Parameswaran has been elevated as global head of Uber for Business, Business Development and Fleets
Milind Soman wants to run away from running for a change in new Uber India ad
The digital film has been conceptualised by Dentsu Creative India
Brands hit billboards, social media with colourful campaigns for Holi
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
Super Bowl 2024: Ads that were the real MVPs this football season
From Jennifer Aniston to Tina Fey to Kris Jenner, the who's who of the entertainment world graced TV commercials this Super Bowl
Jennifer Aniston forgets who David Schwimmer is in new Super Bowl ad for Uber Eats
Other celebs such as Posh and David Beckham, and Usher also have cameos in the commercial
Uber celebrates 10-year journey in India
The company has released a brand film for the occasion starring Sonu Sood
Uber names Arnab Kumar as Director of Business Development for India and South Asia
Arnab has previously served as Program Director at NITI Aayog
Uber India’s Kapil Sharma joins Evera as COO
At Uber, Sharma was leading EV and Sustainability, India & South Asia
Uber Auto celebrates ‘resilient aspirers’
The campaign, conceptualized and produced by FCB India, features cricket sensation Yashaswi Jaiswal, international cricketer T. Natarajan, and the country’s first female bouncer Mehrunissa Shaukat Ali
OOH advertising: Brands hop on to auto & metro to reach customers
Recently, many brands have opted for traditional OOH formats, including advertising on autos. e4m reached out to brands and experts to understand how these formats are more impactful
Uber showcases ease of outstation trips in new campaign
The multi-film digital campaign promotes Uber Intercity
Uber & Dentsu Creative India show the reality behind wedding reels
The campaign encourages soon-to-wed couples to take a Rental Health Day together
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Uber Files: Will the brand pull through?
Industry experts say smart and relevant marketing can help Uber get over the controversy
Brands’ guide to navigating the content landscape
Guest Column: Mahek Chhaya, Group Head – Strategy, Carat India, explores the growing fandom of independent content creators in India
Meet Arjun Nohwar, the new GM, India, at Warner Bros. Discovery
Nohwar was appointed as Country GM for HBO Max India in December 2021
Uber Rentals offers tips & tricks to stay ‘uber young’ like Anil Kapoor
In Uber India's campaign, the actor highlights a parallel between the secret of his ageless looks and Uber Rentals' benefits
From #EmotionCalledBiryani to Fan Nahin Fantastic: Ads we loved this fortnight
The films were released between April 09 and April 22, 2022
Anil Kapoor shows how to beat driving stress in Uber Rentals' new campaign
The campaign has been created and executed by Dentsu Webchutney
Uber’s Jenny Lewis joins The Knot Worldwide as CMO
Lewis was most recently the Head of US & Canada Marketing for Uber and UberEats
Uber unveils ‘Bas Socho Aur Chal Pado’ campaign for its Auto & Moto services
The creative development of the campaign has been led by FCB India
'If you go out of your way to do something, the brands will appreciate it' ’
At e4m Game On Summit, a panel comprising gamers, creators & influencers shared that an effective marketing strategy is when influencer marketing is combined with the growing popularity of gamers
Impending Crypto Bill not a worry for Indians as CoinDCX registers 45.78% growth: Report
Bobble AI study was an outcome of the analysis of user behaviour among India’s cryptocurrency apps including WazirX, CoinDCX, CoinSwitch, ZebPay, Unocoin & Bitbns, between October and November 2021
Dhindhora has expanded my follower base to up to 62 year olds: Bhuvan Bam
In today’s edition of Influencer Series, Bam talks about his journey to becoming one of India’s most loved YouTubers, his latest web series Dhindhora, his brand associations and more
Paid advertising not future but present necessity for any business: Panel
The latest e4m Business Leaders Roundtable, powered by Google, brought together a distinguished panel to discuss how businesses can keep pace with consumers in the age of digital
Ruchica Tomar joins Uber as Head of Communications
Tomar’s previous stint was with MakeMyTrip as VP – PR and Communications
After a brief pause, crypto ads return
As it emerged that the government seeks to regulate and not ban the cryptocurrencies, ads have returned to their glory
Crypto ads highlight the highs but downplay the risks involved: Experts
The ASCI reiterated that provisions of existing rules and regulations require ads to be honest and transparent and advertising of all categories, including crypto, must follow these guidelines
Cryptocurrency ads under scanner after widespread criticism from stakeholders & Centre
The investment community in India has raised alarm over the advertising blitzkrieg by cryptocurrency trading platforms in the past few months trying to attract consumers into the fluid markets
Uber’s APAC Business Head Pradeep Parameswaran joins StashFin’s advisory board
Parameswaran brings in a stellar industry experience of over 2 decades and is set to drive exponential growth for the company
Ranveer Singh says crypto isn't 'Bohot Hard' in CoinSwitch Kuber ad
Singh has been roped in as the brand's first-ever brand ambassador
Facebook appoints Uber’s Sanjay Gupta as director of international marketing
At Uber, Gupta was marketing director, APAC
Neuberg Diagnostics ropes in MS Dhoni as its brand ambassador
The company will soon release Dhoni’s campaign on all media platforms, including television, print, outdoor, and digital
MS Dhoni teams up with Neuberg Diagnostics
As its new brand ambassador for the next two years, he will advocate for Neuberg’s health and wellness campaign
Uber pays an adorable ode to India on Independence Day
The music video features five-year-old Esther Hnamte from Mizoram rendering 'Maa Tujhe Salaam' in a heartwarming performance
Satinder Bindra quits as Uber’s Communications Director-India & South Asia
Bindra was a member of regional leadership team at Uber where he served for almost three years
NDTV partners with CoinSwitch Kuber to launch content in Crypto currency space
The content will be available across all NDTV platforms including its massive social media communities
Uber appoints Ameya Velankar as Head of Marketing for India & South Asia
Before Uber, he led Category Marketing for SC Johnson & was the Group Product Head in Marico
Nanjappa Palekanda named VP - Talent Experience and Operations at Netflix
Prior to joining Netflix, he was with Uber and has also worked for Google and Infosys
HiveMinds appointed as digital partner for CoinSwitch Kuber
The account will be handled by the HiveMinds team based out of Bengaluru
CoinSwitch Kuber partners with Disney+ Hotstar for IPL
Becomes Associate Sponsor with the streaming service for the upcoming season
Uber India and Dentsu Webchutney launch #WithinHerReach campaign
The campaign has launched in The Hindustan Times and has started narratives on the subject across LinkedIn, Twitter and Instagram
Kuber bags title sponsorship rights for World Cup Qualifiers for Equestrian Tent Pegging
Kuber will also be the sponsor of National Equestrian Tent Pegging Championship
Zomato's FY20 ad & sales promotion expense jumps to Rs 1326.6 cr
According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255 crore, recording an approximate 100% growth over the previous year
‘Brands are now leveraging data & insights to plan content’
Panelists Kunal Kishore, Shalini Rao, Yadvinder Singh Guleria, Tanveer S.Uberoi and session chair Vani Gupta Dandia spoke on content & brand innovation on Day 1 of India Brand Conclave
Twitter pushes ad-suite offering in India to attract brands
Brands across sectors such as automotive, OEM, OTT and BFSI are taking to Twitter to drive their messaging home
ShareChat appoints Uber's Gaurav Mishra as SVP, Product
The company also launched ShareChat Labs, a Centre of Excellence (CoE) in Palo Alto, its first establishment outside India
Uber launches ‘Safer For Each Other 2.0’ campaign to reassure riders of safety
The 360-degree campaign amplification plan will leverage print, radio, digital, social media, and other channels to ensure widespread awareness about Uber’s safety standards