Healthcare OTT platform GOQii Play partners with Paytm First

Preventive healthcare company GOQii has announced partnership of GOQii Play, the company’s OTT platform for healthcare, with Paytm First, Paytm’s premium subscription-based rewards and loyalty programme. 

This partnership will bring GOQii Play’s interactive health and fitness content along with access to celebrity and expert coaches to over 300 million Paytm users across India.
 
Paytm First is Paytm’s latest initiative for its users who will have exclusive access to memberships, on-demand content and offers from leading food ordering platforms, OTT platforms and much more. Paytm First is priced at Rs 750 with an inaugural cashback worth Rs 100 for a very limited time. Paytm First customers can enjoy a wide range of exclusive benefits from leading partnered brands
  
GOQii Play has a range of fitness workouts, marathon training coaching and talk shows on diverse topics such as mental and emotional health, parenting, sexual health, lifestyle disease management and more.
 
Commenting on the launch, Vishal Gondal, Co-Founder and CEO of GOQii said, “We are deeply excited to partner with Paytm First, which gives us an opportunity to penetrate deeper into Paytm’s growing 300 million customer-base, providing them access to 24x7, high-quality health content; a strong step to push more and more Indians to shift from a curative to preventive lifestyle. GOQii Play’s differentiated live content is easily accessible through smart phones, making it highly convenient for anyone to adopt fitness activities of their choice as well as interact with our coaches and healthcare experts for more personalized services.”
 
Deepak Abbot, Senior Vice President, Paytm said, “We are very excited to have partnered with GOQii for our exclusive loyalty programme “Paytm First”. With this partnership, we are confident that our users across the country would benefit hugely from the comprehensive fitness programme offered.