Arya comes with over 13 years of experience in mobile gaming, having worked with brands like Junglee Games, PayTM First Games, Octro Inc, and The Walt Disney Company
Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way
The campaign comprises several films which will be featured across media platforms
The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year
The fantasy gaming platform will host Finland T20 Premier League and Vanuatu T10 League