Himalaya Wellness Company, India’s leading wellness brand, recently announced the launch of Himalaya Baby Massage Oil – with the goodness of Mustard and Coconut. The Company unveiled a new digital campaign in three different languages, titled, ‘Naye Zamaane Ka Traditional Oil.’
The brand has curated a customized and comprehensive marketing strategy with this new digital campaign and is collaborating with several e-commerce and social media platforms.
Commenting on the launch, Chakravarthi N.V, Business Head – BabyCare, Himalaya Wellness Company, said, “The Himalaya Indian Heritage series of Baby Massage Oil is inspired by age-old traditional Ayurvedic practices that emphasize the importance of body massage (Abhyanga) in your baby’s daily regimen.
Moreover, millennial parents are increasingly becoming conscious and aware of the ingredients and products they use on their babies. They look for chemically safe products along with giving the right nourishment to their babies. Hence, we believe our new Baby Massage Oil – Mustard and Coconut will resonate with the parents of today. With the launch of this new oil, we want to provide an all-in-one solution to parents with a tidy residue-free option for their babies.”
“Over for 16 years, we have created a product portfolio of over 14 babycare products and reached over millions of customers Pan India. With such new launches, we intend to anchor our presence 'across India, along with strengthening our position nationally,” he further added.
Himalaya’s new Baby Massage Oil is a well-defined combination of traditional wisdom and modern science and is clinically tested. It is made without parabens, mineral oil, and synthetic fragrances, making it a safe skincare product for newborns. The oil is specially formulated with carefully selected herbs and ingredients that help nourish baby’s skin with a non-sticky formula. The essence of four herbs – Aloe Vera, Vetiver, Winter Cherry, and Country Mallow, when combined into one traditional oil, will improve blood circulation, strengthen muscles, and promote baby’s growth.