The brand has released the campaign to mark the launch of its Baby Massage Oil – with the goodness of Mustard and Coconut
Urges parents to do #ChoosePurity' when choosing baby care products
The campaign “Pratham Snan Se’ has been conceptualised by The Womb
Conceptualised by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions, the campaign features the company's Founder & CEO Malika Sadani