Hyundai Motor India renews partnership with Indian women cricketers

Hyundai Motor India Ltd has announced the next edition of #TheDriveWithin campaign with 5 Indian Women Cricketers - Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, Yastika Bhatia and Renuka Singh.

Commenting on the campaign launch, Tarun Garg, Chief Operating Officer, Hyundai Motor India Limited (HMIL) said, “Hyundai Motor India deeply affiliates with our country’s sports spirit with a strong resolve to support the upcoming talent in the country. Athletes throughout the world are empowered by conviction and determination and they put in years of arduous training to become the best contenders at a global level. Driven by the same spirit within our organization, we aim to provide the best experience to our customers with our world-class products and future mobility solutions. #TheDriveWithin Campaign since 2022, has been the expression of Hyundai to bring forward the authentic narratives of Indian women cricketers and highlight their drive for victory so as to foster the spirit of sportsmanship across the country. It was so amazing to hear the illustrious accomplishments & stories of Smriti, Jemimah, Yastika & Renuka. At the same time, we missed Shafali at the shoot for the campaign, as she was making India proud on the global stage with the recent win.”

The #TheDriveWithin campaign shares immense synergy with HMI’s core fundamentals as it dives further to understand the perseverance and grit of these path-breaking players.

This campaign marks the celebration of these world-renowned women cricketers and a testament to years of gruelling training and hardships. The five individual stories will demonstrate their motivation and serve as a platform for encouraging budding sports talent in the country to win more accolades for India at the global level, making our great country proud.