Women in cricket: The new stars of the endorsement universe
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
women-cricketers
Hyundai Motor India renews partnership with Indian women cricketers
The brand has roped in Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, Yastika Bhatia and Renuka Singh for #TheDriveWithin campaign