Breaking News: IPO-bound Lenskart’s Rs 100-150 crore multimedia account up for grabs
Lenskart’s duties are currently with Starcom
eyush Bansal-promoted eyewear retailer Lenskart has called for a multimedia pitch for its account, according to sources. The account size is estimated to be between Rs 100 crore and Rs 150 crore. Starcom, the incumbent agency, has held the media duties since 2017, when it succeeded Maxus.
Lenskart, known for its strong presence across traditional and digital media, has run prominent campaigns such as ‘Glasses Badlo, Vibe Badlo’ featuring Karan Johar and Kiara Advani. Co-founder Peyush Bansal is also active in media, further boosting the brand's visibility.
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