Rashmika Mandanna lends her 'refreshing vibe' to ITC Fiama
The brand campaign has been conceptualised by Ogilvy
ITC’s Fiama has onboarded Rashmika Mandanna as the new brand ambassador.
Rashmika brings in her youthful, free-spirited, happy-go-lucky attitude that vibes well with Fiama’s cheerful and vibrant brand repertoire.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business Division, ITC Limited said, “Fiama Sandal disrupts the segment with its innovative gel bar format and a unique ingredient mix which is modern yet preserves tradition. We are delighted to have Rashmika Mandanna on board. The product promises a new experience and this, coupled with Rashmika’s infectious energy makes Fiama Sandal a must try.”
Conceptualized by Ogilvy, the film, further captures this refreshingly new vibe in the sandal soap segment.
Rashmika adds, “Since childhood, I have always seen sandal soaps in a certain ritualistic and ancient way, more so owing to my Coorgi roots. Fiama Sandal and the way it is being presented breaks every set notion of a typical sandal soap. I am proud to be a part of this exhilarating journey to redefine the emotion, promise and perception of a sandal soap.”
