Vendang Raina keeps his chill in new Sprite ad
The ad conceptualised by Ogilvy India has been shot by Corcoise Films
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Cadbury Silk tells a sweet tale of love for its new 'dessert' range
The launch will also be supported by a 360-degree communication campaign
It’s time to make a brand-new entry for me into your phonebook
Guest Column: Talha Bin Mohsin, Director & Founder, BLTN, writes on his exit from Ogilvy and co-founding the production firm Better Late Than Never Films
B Ramanathan back at Ogilvy India as Chief Client Officer
Prior to rejoining Ogilvy India, B Ramanathan’s last role was as Chief Marketing Officer of Ogilvy Asia and Global Brand Leader – Mondelez
Ogilvy, Surf Excel among winners at Kantar Creative Effectiveness Awards 2024
In the fourth edition of the awards, the leading marketing data and analytics company tested 12,000 ads from around the world for their effectiveness and creativity
Best part of Cannes? Creativity and conversations: Hephzibah Pathak, Ogilvy
In a conversation with e4m, Ogilvy India's Hephzibah Pathak talks about her stint on the Creative Effectiveness Jury, her favourite campaigns and key learnings from the experience at Cannes
Cannes Lions 2024: Fewer wins, more questions
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Cannes Lions Day 4: Leo Burnett bags 1 Silver, Ogilvy 1 Bronze; India metal tally at 14
Leo Burnett’s ‘#BringBack2011’ Oreo campaign and Ogilvy’s ‘VI Human Network Testing Network’ shine
Kajol vouches for Tata Salt Himalayan Rock Salt's superiority
The campaign has been conceptualised by Ogilvy
Cannes Lions 2024: 1 Silver, 4 Bronze for India on Day 2; Tally reaches 9
McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1 Silver, 1 Bronze). VML & Leo Burnett have 1 Bronze each
Cannes Lions 2024: One silver and four bronze for India on Day 2
Jindal Steel and Power's 'The Steel of India' campaign wins one silver and one bronze. One bronze each for VML, Ogilvy and Leo Burnett
Cannes Lions 2024: 8 more shortlists for India, tally reaches 54
Four shortlists for Leo Burnett, three for Ogilvy and one for Brand David
Cannes Lions 2024: Slow but stellar start for India as McCann Worldgroup bags gold
The impressive wins for India came across two categories - Outdoor and Health & Wellness
Cannes Lions 2024: India secures three metals on Day 1 so far
Ogilvy bagged a silver and a bronze for Taj Mahal Tea and St Jude Childcare Centre campaigns respectively. McCann Worldgroup won silver for Buckaroo Footwear
Cannes Lions 2024: India gets 20 more shortlists
Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut
Cannes Lions 2024: 15 more shortlists for India from 6 agencies in 6 categories
Campaigns by Ogilvy, VML, Dentsu Creative, McCann Worldgroup and Early Man Films have been shortlisted
The Hindu Group calls for creative pitch
Incumbent agency Ogilvy will be part of the pitch. Famous Innovations, Enormous and Madison will also be participating
Alia Bhatt raises a toast to sisterhood in Titan Raga's 'Beautiful Together' campaign
The campaign has been created by Ogilvy, Bangalore
Piyush Pandey becomes first Indian to be bestowed with Legend Award by LIA
London International Awards (LIA) is a global leader in awarding creativity and new ideas in Advertising, Production, Design, Technology
Vi brings back ‘Be Someone’s We’ campaign
Timed for the ICC T20 World Cup, the campaign from Vi underscores how the power of connectivity helps seniors feel less lonely
Krishnan Menon joins R/GA as MD, South Asia
Krishna Menon was formerly the President of Experience at Asia, Ogilvy
Neville Shah to join FCB Kinnect as Chief Creative Officer
Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
Neville Shah moves on from Ogilvy after a 10-year stint
Neville Shah was Ogilvy’s Senior Executive Creative Director
Mother's Day 2024: How brands said 'Thank you, Mom' this year
Some standout campaigns by brands that celebrated the different hues of motherhood
Ogilvy Mumbai on list of Contagious Pioneers 2024
The list has the ‘best and bravest agencies on the planet’
Kartik Aaryan goes 'Fnacking' in new Fanta film
The campaign has been conceptualized by Ogilvy
Mother Dairy and Gulzar pen a power ode to the 'mom' inside all of us
Penned by Gulzar and conceptualised by Ogilvy, the anthem describes the virtues of motherly love, equating it with Mother Dairy's quality
Ogilvy appoints Pranav Sabhaney as VP – Strategy
Pratheeb Ravi joins as ECD - Head of Creative, Mumbai
Ogilvy’s Talha B Mohsin moves on
Talha B Mohsin last held the position of Executive Creative Director at the agency
Best ads of the week: boAt bites Apple, Bold Care Sins again
Listing the most creative commercials we saw in week 1 of April
Kiran Ramamurthy of Media.Monks to join Ogilvy’s 82.5 Communications as CEO
exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers
Nestlé Health Science's new campaign is a wake-up call for millennials
The campaign is for the brand's newly launched product, Resource Activ
Emiway Bantai joins Savlon’s #HandwashLegends campaign
The campaign featuring hip-hop star Emiway Bantai and kids from The Dharavi Dream Project has been conceptualized by Ogilvy India
St Jude India talks about making 'impossible choices' in film for children's cancer care
The film by Ogilvy India highlights the issue of accommodation, which causes many families to abandon treatments of cancer-stricken children
Tata Salt presents the different flavours of its iconic jingle
Conceptualized by Ogilvy, the campaign includes a series of 11 light-hearted films showcasing the jingle’s presence in various moments of a consumer’s daily life
Fortune’s Holi campaign takes celebrations from the streets to the kitchen
The 70-second digital film is conceptualized by Ogilvy India
Cadbury Dairy Milk salutes India's unsung heroes of cricket
#ThankYouFirstCoach is the brand's 2-part series campaign on the heroes who recognised and nurtured the talents of India's finest players
Kent Wertime elevated as Global CEO of Ogilvy One
Kent Wertime will continue as Co-CEO for Ogilvy APAC
ENO celebrates the love of food with launch of 'Chewy Bites'
The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films
Thums Up & Kichcha Sudeep take Toofan to new heights
Kichcha Sudeep has featured in a brand campaign conceptualised by Ogilvy
Saffola Oats’ 4-film campaign addresses healthy snack choice dilemma
The campaign has been designed by Mullen Lintas
Kartik Aryan and Tara Sutaria enjoy a fragrant dalliance in ITC Engage’s new TVC
The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her
AAAI Young Lotus Contest 2024: Ogilvy's Shagun Agarwal and Chaitali Mane win
The contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability
Fortune wants you to rediscover the joy of 'ghar ka khana'
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
Gaming mirrors life in ICICI Lombard's new campaign
This campaign by Ogilvy is part of ICICI Lombard’s comprehensive strategy with an integrated mass media approach
B. Ramanathan to return to Ogilvy India as Chief Client Officer
B. Ramanathan will take charge of nurturing strategic client relationships, contributing to brand stewardship, driving business expansion, and spearheading the development of innovative offerings
Cadbury Dairy Milk asks everyone to celebrate the joys of others for a change
The campaign has been conceptualised by Ogilvy India
Rediffusion's Kalyani Srivastava joins Ogilvy as Associate President
Kalyani Srivastava was with Rediffusion for 13 years
Asian Paints says 'Kaam hamara, credit aapka' in new campaign
Conceptualized by Ogilvy India, the new campaign promotes the brand's Beautiful Homes Painting Service
At Ogilvy, you learned from Piyush Pandey even if you never met him
Guest Column: Adman Aalap Desai, the CCO and Founder of tgthr, writes about learning the ropes of advertising from the ad maven Piyush Pandey during Desai's stint at Ogilvy