Jacqueline Fernandez stars in new campaign for Lotus Herbals

Beauty care company Lotus Herbals unveils a new campaign with actor and brand ambassador Jacqueline Fernandez, for its WhiteGlow Vitamin C range of skin care products. As the face of the brand, Jacqueline will appear in a multimedia campaign which will run across TV, digital, social media platforms and multiplexes PAN India. The new TVC primarily focuses on the newly launched Lotus Herbals WhiteGlow Vitamin C Gel- Crème SPF 20.

Mr. Nitin Passi, Chairman and Managing Director, Lotus Herbals, says “Lotus has been an innovator in beauty and we are happy to introduce the unique Lotus WhiteGlow Vitamin C Gel Creme, an innovative extension of our immensely popular WhiteGlow skincare series. Committed to formulating clean & transformative beauty solutions tailored for Indian skin, the WhiteGlow Vitamin C Gel Creme represents a true breakthrough with a unique Gel Creme formulation made to revolutionize the way you experience radiant beauty.”  

The Brand Ambassador for Lotus Herbals WhiteGlow, Actress Jacqueline Fernandez elaborates, “The last 5 years of my association with Lotus Herbals has been an absolutely delightful journey. I’m not only their biggest fan but also a very satisfied customer. Once again, they have managed to leave me spell-bound with their new and innovative WhiteGlow Vitamin C range and I can vouch it’s going to be a game-changer in the skincare category. Now, get ready to experience a radiant transformation – the natural way. Your skin deserves this nourishing magic!"  

As the face for Lotus Herbals WhiteGlow, the actress will appear in multimedia campaigns spanning TV, digital, in store, POP and social media platforms. With its biggest media plan for Lotus WhiteGlow Gel Creme the brand will run a TVC with Jacqueline, on top performing GEC channels and Mega Impact properties. Targeting a wider audience the TVC will be aired across top performing regional channels and shows. The campaign will also run on the brands social media platforms including Facebook, Instagram and YouTube.  In-store branding and POP will include banners, danglers, table-tops and posters. Additionally, the brand film will play along movie blockbusters across multiplexes PAN India to attract maximum eyeballs and enhance brand visibility.