Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers
As the new face for Lotus Herbals Youth Rx, Arora will appear in multimedia campaigns spanning TV, OTT, digital, in store, POP, Sampling and social media platforms
Lotus Herbals plans on maintaining a distinctive brand identity for SoulTree in Indian and international markets while executing the brand’s expansion strategy