John Jacobs unveils a powerful ode to 'Staying Seen'
The brand aims to spark discourse around the modern-day human experience
John Jacobs has unveiled a cinematic digital film for its eyewear collection. The 'Stay Seen' campaign is an ode to life's many ebbs and flows seen through the lens of people who have a zest for life.
The film focuses on visually striking scenes and vulnerable POVs, breaking the usual template for fashion ads. The objective of the film is to blur the lines between ‘looking good’ and ‘feeling good’.
Fashion is a powerful form of self-expression, and like art, is a tool to disrupt and reframe perspectives. And so, the characters in this film wear their personalities, desires and emotions up their sleeves, accentuated with the choice of eyewear that best suits their being. The cast has been chosen to represent people from different walks of life, diverse life stages, lived experiences, and outlooks on life. Each of the characters dons eyewear from John Jacobs’ classic catalogue, from trendsetting acetate eyewear to masterful metalworks.
The montage captures a host of experiences from cherishing safe spaces to grieving a pet’s death. The brand aims to spark discourse around the modern-day human experience. This film captures the soul of the zeitgeist and subtly signals winds of change in how we see ourselves and the world around us.
Apeksha Gupta, CEO, John Jacobs said, “From the get-go, we wanted to showcase what John Jacobs stands for with this brand film. The manifesto of ‘Stay Seen’ does exactly that – puts the spotlight on the wearers, not the glasses. The spirit of ‘Stay Seen’ reflects the brand’s core ethos–transparency, authenticity and originality. The products featured in the film match the mood and personality of the characters, and that’s a win right there.”
Pooja Manek, Founding member of Talented Agency says, “This film takes inspiration from the profound storytelling style of coming-of-age films–a showcase of protagonists learning about friendships, love, ageing, immortality, self-expression, and more, through the moments they experience. Fashion is an accelerator to make you feel more YOU. And so, be it eyeglasses or sunglasses, each person has their own style that they choose to see the word through.”
Bosco Bhandarkar, the director of ‘Stay Seen’ comments, “The real challenge and opportunity was to make sure the emotions don’t take a backseat while we do justice to showcasing the product in every sequence. Our music director, Rahul Pais from The Jamroom, experimented with a host of genres before arriving at soulful electronic pop to make this film sound as evocative as it looks. The clients allowed us massive creative and cinematic liberty and we’re chuffed with the final output.”
We are shaped by our outlook, but the world around us is also defined by how we see it. ‘Stay Seen’ by John Jacobs sheds a bright spotlight on the wearers, who express their point of view with authenticity, vulnerability and style.
