Karan Johar roped in as brand ambassador of Indkal Technologies' appliances biz

Indkal Technologies, the license partner for BLACK+DECKER^® Large appliances in India, today announced that Director, Producer and TV personality Karan Johar will be the ambassador for Air Conditioners, Refrigerators and Washing Machines business in India.

"BLACK+DECKER® Large appliances offer a premium easy-by-design product range built with a host of intuitive features aligning with Karan Johar’s style, craftsmanship, and commitment to delivering superior experiences both on and off the screen," said the brand.

Speaking about the partnership, Anand Dubey, CEO of Indkal Technologies, said, “We are thrilled to have Karan Johar as the face of BLACK+DECKER® Large Appliances in India. We believe Karan's style compliments our customers’ appetite for premium products with cutting-edge technology, top performance, and elegant design.”

Sharing his excitement, Director, Producer and TV personality, Karan Johar said, “I am delighted to be associated with BLACK+DECKER®, a brand known for its high standards and innovative products. I've always believed that high quality and innovation lends style and class to everything in life, and BLACK+DECKER® brand has exemplified that for many decades. I'm looking forward to being a part of this journey and introducing consumers to the fantastic range of BLACK+DECKER® Large Appliances." 

“As a global leader in home products, we continue to connect with our customers through meaningful experiences and deliver on the BLACK+DECKER® brand promise,” said, Amit Datta, Commercial Director Licensing, Stanley Black & Decker. “This collaboration combines our easy by design vision with Karan’s reach and immaculate grasp of consumers in India.”