From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours
Ads we loved in Week 4 of August
The campaign features the duo of Karan Johar and Orry in a series of witty and engaging videos
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Karan Johar had approached the court against makers of the movie ‘Shadi ke director Karan aur Johar'
Placed strategically in high-traffic locations across Delhi, Mumbai, and Bangalore, the OOH campaign aims to highlight sharp deals on international brands on the platform during EORS
Ads that impressed us in Week 4 of May
The campaign promotes 20th edition of EORS
On Karan Johar's birthday, we take a look at some of the endorsements of the ace showman
The digital ad is for Myntra's End of Reason Sale
MyGlamm POUT by Karan Johar is the first celebrity makeup brand to be made available on Blinkit
Mike Hopkins, Head of Prime Video & Amazon MGM Studios, said during an interaction with Karan Johar that Prime Videos' next 250 million subscribers will come from outside of the US
The partnership aims to strengthen the influencer marketing portfolio of the agency
The core messaging of the TVC revolves around the idea that Lenskart encourages individuals to build a collection that suits various moods and occasions
Karan Johar is the first celebrity partner for the appliance brand
Johar, who is a single parent, has been roped in to lend a voice to the #pHmatters campaign
The #MadeToFlaunt campaign says ‘Sleep in Style, Recline in Style’
The commercial has the film-within-a-film format
Our pick of the best ads between Jan 1 and 15
The film is scheduled for a theatrical release on July 28, 2023
Season 7 of Koffee with Karan, a Disney+ Hotstar exclusive, has delivered 100% success for brands, outperforming industry benchmarks, upping the ante of key brand metric results
Guest Column: Markand Adhikari, Chairman and Managing Director of SABGROUP, writes Bollywood is in a tight corner and a slew of OTT platforms are running the show
The brand and the director launched a mock-up of a matchmaking platform created for desi and videsi matches
The chat show will stream on Disney+ Hotsar
The Bollywood director is promoting KFC Popcorn Nachos
Johar will be working closely with the brand’s in-house design, marketing, and creative teams and provide direction for their upcoming campaigns
One Mic Stand S2 is streaming now on Amazon Prime Video
Photo-Aficionados from across the country get an opportunity to be featured across National Geographic platforms in India – television, social media and - www.nationalgeographicyourlens.in
The two will, however, collaborated on the shows that have already been greenlighted
Swiggy, CoinDCX , Vimal Elaichi, MX Takatak, Netmeds, H&M, Durex, and Lotus Herbal come onboard
Star pairs like Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji have been roped in for the campaign
The campaign is centred on the element of surprise by having entertainment gurus in completely unexpected avatar
On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera
Streaming from 15th April on discovery+, each week will feature Bollywood personalities Kareena Kapoor Khan, Malaika Arora, Karan Johar, Arjun Kapoor, and Pratik Gandhi
By leveraging the topicality of summer, the campaign by Mullen Lintas Mumbai aims to build an umbrella idea for delivering relatable narratives and driving awareness for the brand
The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series
Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s campaign with filmmaker Karan Johar
With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock
141 Padma awards were bestowed for accomplishments in various fields, including art, social work, public affair and science