Lotus Herbals acquires SoulTree

India’s leading natural beauty care company, Lotus Herbals Pvt. Ltd., announces a 100% acquisition of Vedicare Ayurveda Pvt. Ltd., owner of the SoulTree brand. With the acquisition of SoulTree Lotus enters the premium Ayurvedic wellness & beauty space. SoulTree was the 1st brand in India to be formally certified, annually, by European Certification Agencies. Lotus Herbals currently provides over 400 researched, targeted and exciting skincare, sun protection and make-up products and has established itself as a leader in the natural personal care and cosmetics space in India.

Commenting on the acquisition, Nitin Passi, Joint Managing Director of Lotus Herbals says “we have been scanning the market for a premium certified organic Ayurvedic brand that resonates with modern consumers and SoulTree checked all the boxes. It’s a fantastic brand with a terrific soul which is built on the pillars of ethical beauty, sustainability, Ayurveda and prestigious international organic certifications. It’s a well thought out strategic move for Lotus and SoulTree finds a perfect home at Lotus Herbals. We are sure consumers all over India and the world will fall in love with SoulTree.”

Vishal Bhandari, founder SoulTree adds, “While charting out the course for future growth of SoulTree, I was looking for a partner who would also preserve the ethos of the brand. Lotus Herbals is a family owned business and has a history of innovation with botanicals, making it a natural match. I am confident that under the management of Lotus Herbals, SoulTree will grow to be the leading Organic Ayurvedic brand in India and internationally, while remaining firmly rooted in principles of sustainability.”

Lotus Herbals plans on maintaining a distinctive brand identity for SoulTree in Indian and international markets while executing the brand’s expansion strategy.