Lowe Lintas wins creative mandate for Eureka Forbes
The agency bagged the account after a multi-agency pitch
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Published: Aug 24, 2023 8:25 AM | 1 min read
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Lowe Lintas won the creative mandate for home appliances brand Eureka Forbes' water purifier Aquaguard after competing with multiple agencies, exchange4media has learnt.
In November e4m reported that the company called for a creative pitch for its water purifier brand. The agency as well as the brand confirmed this association to e4m.
Aquaguard roped in Taproot Dentsu, now known as Dentsu Creative, in 2018 to handle its creative duties. However, when e4m reached out to Dentsu for confirmation, the agency said it is not the agency on record (AOR) for the brand and has done only a few projects for them.
The brand has Madhuri Dixit as its brand ambassador. The digital creative mandate is with FCB Kinnect.
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