Lowe Lintas wins creative mandate for Eureka Forbes
The agency bagged the account after a multi-agency pitch
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Shashank Sinha quits Eureka Forbes
He was associated with the brand for over 25 years
Eureka Forbes calls for creative pitch for Aquaguard
The brand had been associated with Dentsu Creative
Pragya Kalia joins Plasma Waters as India Head
She is the former VP of Product and Circulation at Hindustan Times
Pratik Pota named Eureka Forbes CEO & MD
Prior to this, Pota was CEO of Jubilant FoodWorks
Eureka Forbes awards media mandate to Zenith India
Zenith will handle integrated media planning, buying and implementation
Eureka Forbes launches new campaign with Madhuri Dixit
The Aquaguard campaign has been creatively planned by Taproot Dentsu
Bombay Design Centre overhauls Aquaguard and Eureka Forbes’ visual identity
With this initiative, the three-decade-old brand aims to carve a niche into new-age consumers’ lives and households
Eureka Forbes unveils new identity
The health and hygiene electronic brand has refreshed its vision, mission and logo to reflect its pursuit of growth