Madison World bags media mandate for Uber India
The total size of the account is pegged at Rs 100 crore
In a recent development, Madison has bagged the media mandate of Uber, the San Francisco-based taxi aggregator service. Industry sources close to the development confirmed the news. The total size of the account is pegged at Rs 100 crore.
Earlier this year Uber signed on Publicis Media as its digital agency while Taproot Dentsu became the company’s creative agency of choice a week ago.